The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested in understanding how to use demand data to help you make more informed content decisions. In this case, we will use data about "Hilda" in the United Kingdom in February 2024 to demonstrate how demand data can be used.
When looking at show demand, it is important to understand how "Hilda" is performing compared to the average show in the United Kingdom. In February 2024, the demand for "Hilda" was 6.4 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that demand for "Hilda" is good and that it is outperforming most shows. Additionally, "Hilda" is seen by 97.2% percentile in the comedy genre, making it a very popular show even within its genre.
While demand for "Hilda" has decreased compared to its demand over the last 90 days, it has moved up in its rank by 77 spots during February in the United Kingdom. This is a useful way to track how a show is performing on a month-to-month basis, though it's essential not to focus on short-term trends without understanding the bigger picture.
Another way to understand the popularity of "Hilda" is by examining its global demand. When comparing "Hilda" with the average TV show in its top 10 markets such as China, Russia, the United States, Canada, Australia, France, Germany, and worldwide, it outperforms the demand of the average TV show. It is also interesting to note that China is "Hilda"'s number one global market in terms of overall audience demand, with an outstanding audience demand of 6.6 times in this market.
Demand data offers valuable insights for evaluating a show's potential reach and appeal. For "Hilda," we can identify the top ten most similar shows to understand what other shows fans of "Hilda" are likely to enjoy: "The Ghost And Molly McGee," "Hailey's On It!," "The Loud House," "Jurassic World: Camp Cretaceous," "Steven Universe," "FLCL," "My Little Pony: Friendship Is Magic," "Over The Garden Wall," and "Bluey." This information allows entertainment executives to develop programming strategies that speak to the taste clusters within their audiences.
Lastly, demand data can help determine the value of a TV series for a platform or distributor. By using Parrot Analytics content valuation system based on demand data, it is possible to reveal the dollar value contribution of any title, to any platform, in any region. By knowing how much potential value is in the content, it is easier to make informed decisions about how much to spend on content, how to value content when selling it, or even considering spin-off potential for a future franchise.
In conclusion, executives in the entertainment industry can use demand data to make informed content, acquisition, distribution, and programming decisions. Understanding "Hilda"'s demand data in the United Kingdom for a more extended period will help you see that it has a good audience demand, even as demand has decreased some recently. With these insights, executives can evaluate a show's potential, understand its current performance, and use the data to make more informed decisions about what to produce, acquire, distribute, and how to market it to reach new global audiences.
This is Hilda's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Hilda travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Hilda is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hilda, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 7:03 p.m. PST using global tv demand analytics from Parrot Analytics for Hilda in the United Kingdom. We provide our partners with smart TV industry expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.