The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be interested to learn how valuable insights from demand data can help you make better-informed content, acquisition, distribution and programming decisions. Taking "Hit the Floor" in the UK as an example, we shall explore how demand data can aid decision-making processes in several key areas.
Content Valuation: Content valuation determines how much a title is worth to an SVOD, OTT or linear network platform. Using Parrot Analytics demand data, executives can calculate the dollar contribution a title is making to a platform in any region. In the case of "Hit The Floor" in the UK, the show boasts 2.5 times the audience demand of the average show in the UK over the last 30 days. Only 8.6% of all TV shows boast this level of demand. This data highlights that in the UK, the value of the show is positive, indicating that there is a market for dance shows in the UK.
Programming Decisions: Demand data drives programming decisions, ensuring that executives make informed decisions on what content to produce or acquire. Using Parrot Analytics demand data, executives can identify the type(s) of content that present the most significant opportunity for acquisition or production. Another way executives could use demand data when making programming decisions is by examining the show's audience taste clusters. Taste clusters can help identify which elements of existing content fans like the most, allowing executives to optimize upcoming productions for success.
Distribution Decisions: For content distributors, knowing how valuable a title is worth to another streaming platform is critical. By leveraging demand data, distributors can compare and contrast values of shows, optimizing its distribution strategy across different platforms. In the case of "Hit The Floor" in the UK, comparing its global performance across six dimensions, their travelability was poor. The show's longevity, which measures how well audience demand is maintained over time, was good. Its momentum, the pace of growth, was likewise okay.
Audience Acquisition & Retention Decision: For executives seeking to grow their audience, using demand data can garner insights into which titles to buy. Demand data can also inform decisions on which titles aid in subscriber retention strategies. Furthermore, executives can leverage demand data to measure the ROI a specific title will bring for any given platform. In the case of "Hit The Floor" in the UK, executives can identify whether the show has contributed to the growth or retention of subscribers.
Competitive Benchmarking: Parrot Analytics demand data enables executives to benchmark their content against other titles available in the market. By comparing "Hit The Floor" against other titles, executives can identify areas for improvement, tailoring their marketing strategy for better results. Furthermore, demand data informs pre-release marketing, allowing executives to optimize their marketing campaigns ahead of the premiere.
Overall, as an entertainment executive, leveraging Parrots Analytics demand data can help provide valuable insights into content valuation, audience acquisition & retention decision, distribution, programming and competitive benchmarking. It's these insights that can make the difference between succeeding and failing in the entertainment industry.
Hit The Floor's travelability to the United Kingdom in the last 30 days is 18%, which means that the audience demand for Hit The Floor is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Hit The Floor travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular VH1‘s Hit The Floor is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for VH1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Hit The Floor, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 4:36 a.m. PST using global demand analytics from Parrot Analytics for Hit The Floor in the United Kingdom. We provide our partners with smart TV competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.