The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT platforms, understanding audience demand is important for making informed content decisions, such as what types of shows to acquire or which shows to produce. Having access to demand data can help executives determine which shows are most popular in their market or globally, like "Holby City."
In the case of "Holby City," its demand data for the last 30 days shows that it has 3.2 times the audience demand of the average show in the United Kingdom, indicating that demand for the show is good. This information is key to understanding the popularity of the show relative to other titles in the same genre and allows executives to benchmark the show's performance against its competitors. Additionally, the show's recent demand has been increasing, suggesting that the show's popularity is growing. For content distributors, this data is valuable in understanding the potential value of acquiring or distributing the show.
Moreover, the Parrot Pulse for "Holby City" provides an independent measure of its global performance across six dimensions, including travelability, momentum, franchisability, and reach. For instance, travelability quantifies a show's international demand relative to its home market, and for "Holby City," it performs poorly. Knowing that the show has limited travelability potential can inform distribution decisions and help organizations better target localized marketing campaigns that can help make the show more appealing to an international audience.
Additionally, by examining the top 10 global markets where "Holby City" is most in-demand, organizations can better understand how the show is performing outside of its home market. For instance, the show outperformed the demand of the average TV show (1x) in all of these markets. This suggests that the show is not only popular in its home market but also has appeal to audiences across the globe, which makes it an attractive acquisition target.
Finally, the longitudinal demand data can inform strategic planning decisions. The show peaked at 7.9 times the average demand over the course of a year; however, in the last 30 days, it peaked at 4.5 times the average demand, indicating that its popularity is growing. Content valuations based on demand data like this can help content financing companies or talent agencies determine the value of the show to a particular platform or network.
In conclusion, analyzing "Holby City's" demand data depicts how audience demand can help executives make more informed content decisions. Accessing such data can also help platforms and organizations understand audience behavior and preferences, identify market gaps, and optimize productions and acquisitions. Knowing which shows are popular and why they are popular is key to thrive in a highly competitive global TV market.
This is Holby City's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Holby City travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Holby City is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Holby City, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Medical Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 3:53 p.m. PST using tv demand data from Parrot Analytics for Holby City in the United Kingdom. We provide our partners with extensive television series expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.