The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is critical for entertainment executives to make informed content, distribution, acquisition, and programming decisions. Parrot Analytics' content valuation system is based on demand data. By analyzing the demand data for the show "Ice" in the UK for March 2024, we can demonstrate how Parrot Analytics can help executives.
One of the crucial questions that executives may have concerns content valuation. Demand data can help in valuing content by answering questions like - how much my show is worth, what is the baseline value of a title, and how to evaluate the ROI for a specific title. By analyzing the demand for "Ice," we can calculate its worth and contribution to the platform. It is 2.8 times the audience demand of the average show in the UK over the last 30 days, and the show ranks at the 93.7th percentile in the drama genre. These insights indicate that the show is in high demand and worth investing in.
Demand data can also help you to make more informed acquisition decisions. For example, by analyzing the show's demand internationally, you can find new opportunity markets for content distribution. Also, officials can understand the travelability of the show and its potential to perform well outside its home market. The demand for "Ice" in the United Kingdom was 24% of the demand in the US, indicating there may be opportunities to market the show in the UK.
Next, we can use demand data to evaluate the performance of the show and make programming decisions. For instance, executives can analyze the decline in demand for the show over a specific period and make program modifications. In the case of "Ice," audience demand for the show decreased by 68.5% in the UK in March. This insight demonstrates a need to implement new programming strategies and diversify the show's fanbase.
Lastly, demand data can help executives make distribution decisions. By examining global markets where "Ice" is most in-demand, you can prioritize where to distribute the content and target the right audience. For example, the show has exceptional demand in the US, India, Italy, Pakistan, Nigeria, and Germany. This insight can help distribution companies prioritize new distributions in these countries to increase engagement.
In conclusion, demand data is central to helping executives make informed decisions. By analyzing the show's demand, officials can evaluate content valuation, acquisition, programming, and distribution decisions. The insights derived from demand data analysis are vital in making informed, data-driven decisions that will lead to successful programming and TV service engagement.
Ice's travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Ice is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Ice travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Audience Network, leading to increased commercial efficiency and ROI.
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Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Ice? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Audience Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Audience Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Ice. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Audience Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ice), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Audience Network by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ice, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Audience Network‘s Ice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Audience Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ice, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:05 p.m. PST using tv demand analytics from Parrot Analytics for Ice in the United Kingdom. We provide our partners with valuable entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.