The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are many questions that demand data can help to answer when it comes to content acquisition, distribution, and programming. For example, you might be wondering how much your TV series is worth, or how to manage your marketing campaign effectively. Let's take a closer look at the case study of "In The Long Run" for the month of March 2024 in the United Kingdom to see how demand data can be used to help inform your decisions:
1. Content valuation: Using demand data, you can calculate the dollar value contribution of any title to any platform in any region. In this case, "In The Long Run" has 3.3 times the audience demand of the average show in the United Kingdom over the last 30 days, which is good. This demand data could help determine the value of the show in the region.
2. Understanding audience demand: You might be curious about what type(s) of content exhibit opportunities to acquire or produce, or which titles are most popular in your market or on a global scale. In the case of "In The Long Run," the show has higher demand than 94.5% of all comedy titles in the United Kingdom and has also outperformed the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. This data could help to inform decisions around programming and content acquisition.
3. Subscriber acquisition and retention: Demand data can help answer questions about which titles to buy if you want to grow your audience or keep your current audience happy. In the case of "In The Long Run," it has increased in popularity over the last 30 days and has outperformed the demand of the average TV show in its top 10 global markets. Understanding this demand data can help inform decisions around programming and content acquisition that will be appealing to subscribers.
4. Content optimization: Demand data also enables scalable concept testing and pre-release marketing optimization. For example, understanding which elements of the existing content fans like the most could help you optimize an upcoming production for success. Looking at the case study for "In The Long Run," the demand for the show spiked in late March 2024 in the United Kingdom. Understanding this data could help optimize marketing campaigns around the show.
5. Global content expansion: You might be wondering what content you should produce or acquire to support global SVOD expansion. In the case of "In The Long Run," examining its performance in top global markets (such as the United States, Iceland, and Germany) can help inform decisions around the type of content that will be appealing to audiences in different regions.
Overall, demand data can provide valuable insights for entertainment executives around content acquisition, distribution, and programming decisions. By understanding which titles are most popular, which markets are most in-demand, and what elements of content appeal to audiences, executives can make more informed decisions that will appeal to their target audience and meet business goals.
This is In The Long Run's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well In The Long Run travels internationally.
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Acquire the best shows from partners such as Sky 1 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. In The Long Run), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Sky 1 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as In The Long Run, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Sky 1‘s In The Long Run is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for In The Long Run, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Spy Action), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global television demand metrics from Parrot Analytics for In The Long Run in the United Kingdom. We provide our partners with meaningful television industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.