The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content decisions, especially when it comes to content valuation. For instance, let's consider the case of "Ink Master: Grudge Match" in the United Kingdom in January 2024. The demand for this show is good, which indicates that it has 2.3 times the audience demand of the average show in the UK over the last 30 days, and only 8.6% of all TV shows have this level of demand. Moreover, demand for the show has been increasing recently, with a 1.4 times increase in demand compared to the average over the last 90 days.
As an entertainment executive, you can use this information to estimate the value of the show in the UK market and potentially make acquisition or distribution decisions accordingly. Moreover, by comparing the performance of "Ink Master: Grudge Match" on a 1 year rolling basis vs the last 30 days, you can identify increases in popularity, which is another important factor in content valuation.
Additionally, audience demand data can help you understand which shows are related to "Ink Master: Grudge Match" and its popularity. You can explore similarities between the top-performing shows and plan production or acquisition based on that feedback. In this case, the Parrot Pulse reveals that the show has lower than average travelability and franchisability potential which can impact your strategic decisions.
Another metric you can use is the top 10 global markets where "Ink Master: Grudge Match" is most in-demand over the last 30 days. This TV series outperforms the demand of the average TV show in each of these markets. It means that you may consider expanding distribution in these markets. Global performance indicators such as reach, engagement, momentum and how well the audience demand is maintained over time can help increase your ROI and ultimately satisfy your platform subscribers.
Overall, by using demand data to measure the value and popularity of your content, you can make informed decisions about acquisitions, content production, distribution, and marketing strategies for your platform or network. Knowing audience demand data that proxies series virality, you can also target market your show to potential franchises, spin-offs, and consequently generate more revenue streams. You place your platform's resources behind the content that will drive subscribers and keep them satisfied in the long term.
Ink Master: Grudge Match's travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Ink Master: Grudge Match is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Ink Master: Grudge Match travels internationally.
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Acquire the best shows from partners such as Paramount Network to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Ink Master: Grudge Match), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Paramount Network by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Ink Master: Grudge Match, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Paramount Network‘s Ink Master: Grudge Match is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ink Master: Grudge Match, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using demand data from Parrot Analytics for Ink Master: Grudge Match in the United Kingdom. We provide our partners with comprehensive TV industry workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.