The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions, you can leverage Parrot Analytics demand data. Using "Inside Edition" as an example, which has achieved 13.9 times the audience demand of the average show in the United Kingdom over the last 30 days, we can answer several questions to help strategize the decision-making process.
Firstly, content valuation uses demand data to evaluate how much a series or content library is worth to your platform. Using Parrot Analytics content valuation system, the dollar value contribution of any title to any platform in any region can be revealed. For instance, how much is "Inside Edition" worth to the United Kingdom market and what is the baseline value of its title can be determined using demand data?
Secondly, demand data can be used to inform content acquisition decisions. If we know that "Inside Edition" has exceptional longevity, momentum, and travelability, it indicates that the acquisition or licensing of this content overseas or in new markets has the potential to generate significant demand. With knowledge of the top ten global markets where "Inside Edition" is most in-demand over the last 30 days, we have an idea of where this show is most likely to expand successfully.
Thirdly, demand data facilitates programming decisions. By examining what other shows are enjoyed by fans of "Inside Edition," you can provide more targeted programming to retain and attract new viewers. Demand data can assist in identifying the most popular genres or styles of shows in a given market, working towards providing the most effective, data-backed programming.
Fourthly, demand data can help you with distribution decisions. For instance, demand data from different regions can inform an OTT platform on the merits of partnering with a local cable TV provider. Furthermore, the decision on which platforms to target for distributing a particular show can be informed by understanding the specifics of each area's audience demand data.
Finally, demand data answers many other questions, such as how effective a show's marketing campaign is, what content should be acquired to support global SVOD expansion, and of course, how much a show's content is worth to another streaming platform. All these data-backed insights will help entertainment executives make more informed decisions.
In summary, demand data can be leveraged using Parrot Analytics systems whenever entertainment executives need to strategize better. In the case of "Inside Edition," Parrot Analytics demand data can shine the light on a show that's exceptional in terms of longevity, momentum, and travelability, which forms insights that may not have been immediately apparent.
Inside Edition's travelability to the United Kingdom in the last 30 days is 73%, which means that the audience demand for Inside Edition is 73% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Edition travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Factual genre and assess the strengths and weakness of the competition’s content e.g. Syndication, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Inside Edition.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Factual. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Inside Edition from partners like Syndication.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Factual) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Inside Edition? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Syndication to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Syndication by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Inside Edition. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Syndication to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Edition), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Factual genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Syndication by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Factual. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Edition, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Syndication‘s Inside Edition is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Syndication and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Edition, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Magazine), using our globally standardized Demand Expressions® metric.
This page has been enhanced on Dec. 10, 2023, 1 p.m. PST using television demand metrics from Parrot Analytics for Inside Edition in the United Kingdom. We provide our partners with essential media industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.