The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
OTT platforms and linear networks constantly search for ways to provide the best programming for their viewers while keeping a competitive edge. Parrot Analytics provides valuable insights for content decision-making to create, acquire and distribute content like "Inside Job." The show has generated significant demand in the British market over the past 30 days, far surpassing the market's average audience demand for TV shows. Using the demand data for "Inside Job," entertainment executives can make informed decisions about content acquisition, programming decisions, and distribution.
Content Valuation: Parrot Analytics can help determine the content's value, including television shows, using demand data. Executives can gauge the value of their show series based on audience demand and other factors such as the show's rank and position in the genre. The analysis of "Inside Job" in the UK shows a demand for the series that is 3.5 times above average, indicating its value. Such insights are essential for executives to understand how to structure broadcast schedules, target advertising, and negotiate deals. For instance, if an SVOD platform is considering acquiring "Inside Job," it would be valuable to know that it sustains good demand across different global markets such as Russia and the US.
Programming Decisions: Based on the insights provided by Parrot Analytics, entertainment executives can make programming decisions to engage viewership. Analyzing demand data, executives can get insights into audience preferences when it comes to genre, themes, or shows. In the case of "Inside Job," executives can determine which other shows viewers who enjoyed "Inside Job" also like. Executives can leverage this insight to curate a lineup that keeps the audience engaged and interested in their programming and generate more demand.
Audience Retention and Acquisition: To retain viewers, executives need to understand what they are interested in watching and what new shows will keep them engaged. Executives can identify what programs work better as acquisition-driving or churn-reducing titles, referring to those that attract more subscribers to the SVOD platform or those that keep current subscribers from unsubscribing. "Inside Job" has recently seen increase popularity with a peak demand of 4.7 times the average in the last 30 days. For a broadcaster, purchasing or distributing more episodes of the series can increase its chances of attracting or retaining audiences.
Distribution Decisions: The data insights can help determine the best distribution strategy, which platform would best suit the show, strategic markets to target, and how it competes with other content available in that market. In the case of "Inside Job," the demand in Russia has exceeded the average TV show's demand by 8.6 times, demonstrating a high potential for distribution success in the country. Comparing the demand in other countries, executives can determine which regions will obtain more success and audience acquisition.
Pre-Release Marketing: Parrot Analytics can provide valuable insights for pre-release marketing promotions based on audience data. This information provides essential context on how interest in the show is increasing and on what countries are creating traction. For broadcasters, advertising campaigns are more effective when they are designed to reach a platform's most likely audience based on audience demand data. In the case of "Inside Job", there was a spike in demand in late March, indicating that pre-release marketing campaigns timed around the spike could have been highly effective.
In conclusion, Parrot Analytics global demand data enables entertainment executives to make informed decisions about producing, acquiring, distributing unique content. For "Inside Job," executives can gain valuable insights into its content valuation, programming decisions, audience retention, acquisition, distribution strategy, reach and pre-release marketing. By leveraging these insights, entertainment executives can stay ahead in a constantly evolving and demanding environment on digital and traditional platforms.
Inside Job's travelability to the United Kingdom in the last 30 days is 38%, which means that the audience demand for Inside Job is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Inside Job travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Animation genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Inside Job.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Animation. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Inside Job from partners like Netflix.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Animation) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Inside Job? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Inside Job. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Inside Job), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Animation genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Inside Job, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Inside Job is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Inside Job, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Inside Job in the United Kingdom. We provide our partners with extensive subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.