The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a critical tool for executives in the entertainment industry, and it can be used in many ways to inform decisions related to content, acquisitions, distribution, and programming. In the case of "Interior Design Masters", executives can rely on demand data to make informed decisions based on metrics such as performance, popularity, and global appeal. Here are some questions that executives can answer with the help of demand data about "Interior Design Masters" in the United Kingdom for March 2024:
- How much is "Interior Design Masters" worth to our platform, and how has its value changed over time? Content valuation based on demand data can help executives understand the financial value of the series, calculate the ROI from their investment, and assess the show's ability to drive subscriptions and mitigate churn. In this case, demand data shows that "Interior Design Masters" has 2.7 times the audience demand of the average show in the United Kingdom, indicating good demand for the show.
- Which other titles are most popular among fans of "Interior Design Masters"? Executives can leverage this information to inform acquisition and programming decisions, as well as recommendations and marketing campaigns. In this case, demand data suggests that fans of "Interior Design Masters" also like "Cobra Kai", "100 Day Dream Home", and "The Rachel Zoe Project".
- How much global appeal does "Interior Design Masters" have, and in which markets is it most popular? Executives can use this information to identify areas for potential expansion, optimize content distribution, and understand which titles are performing well in their target markets. In this case, demand data reveals that "Interior Design Masters" is most in-demand in the United Kingdom, Lithuania, Czechia, Sweden, and Denmark.
- How does "Interior Design Masters" stack up against other reality titles in terms of audience demand? Executives can measure the show's relative performance and identify opportunities for improvement or differentiation. In this case, demand data shows that "Interior Design Masters" ranks at the 95.3th percentile in the reality genre, indicating that it has higher demand than 95.3% of all reality titles in the United Kingdom for March 2024.
- How is "Interior Design Masters" performing on a rolling basis, and what can we learn from its peak and average demand? Executives can track the show's popularity over time to understand its trajectory and identify potential areas for improvement. In this case, demand data suggests that the show has recently experienced an increase in its demand after a peak demand that was 9.5 times the average over the course of the entire year.
In conclusion, demand data is a critical resource that entertainment executives can call on to make more informed content, acquisition, distribution, and programming decisions. The case of "Interior Design Masters" demonstrates how demand data can be used to measure performance, analyze audience behavior, and forecast future trends. By leveraging this information, executives can make smarter decisions that can lead to increased profitability and viewer satisfaction.
This is Interior Design Masters's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Interior Design Masters travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Interior Design Masters is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Interior Design Masters also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Interior Design Masters, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Interior Design Masters in the United Kingdom. We provide our partners with far-reaching TV insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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