The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about the content you produce, acquire, distribute, or program to meet target audiences' demands. Demand data, powered by Parrot Analytics, can help you make better decisions by providing insights into audience behaviors surrounding shows like "Invader Zim."
If you're interested in content valuation, you can use the demand data to determine the value contribution of a title like "Invader Zim" to your platform. For example, demand data can help you determine the baseline value of the show, how much it contributes to driving engagement across your catalog and the contribution of the show to Churn Reduction and Acquisition.
When considering the acquisition of a show like "Invader Zim," demand data is essential. The data tells you how popular it is, its trending vis-à-vis comparable shows, and the type of audiences it attracts. With this information, one can decide whether to acquire the show, the appropriate price point and target audience, among others.
Demand data can aid in programming decisions. For example, you can use the information to determine if a particular show will perform well in a particular genre or time slot. Suppose you believe that "Invader Zim" will perform well in the comedy genre and go well with other titles such as "Aaahh!!! Real Monsters" and "The Owl House,”. In that case, this data can aid you in optimizing programming decisions around these shows.
Distribution decisions depend on popularity and demand for a title. By knowing that "Invader Zim" has a high demand in the United States, Canada, Netherlands, Mexico, Sweden, United Kingdom, Germany, and Russia, executives can decide how to best distribute this title to maximize viewership.
Also, demand data can come in handy when making content investment decisions. Knowing that "Invader Zim" has been on-air for two seasons, executives can determine if there is room for more. Besides, demand data drives long-term decisions, allowing organizations to plan and allocate resources based on the franchise's spin-off potential, reach, and longevity.
Furthermore, the data aids in measuring marketing campaigns' effectiveness, determining the best release strategy for content, and uncovering new opportunity markets for content distribution. In summary, demand data can help you make informed decisions that can positively impact your entertainment business.
Invader Zim's travelability to the United Kingdom in the last 30 days is 18%, which means that the audience demand for Invader Zim is 18% of the demand in its country of origin, United States. Click through to another market to discover how well Invader Zim travels internationally.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Invader Zim), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Invader Zim, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Invader Zim is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Invader Zim, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Comedy), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 3:37 a.m. PST using global tv demand data from Parrot Analytics for Invader Zim in the United Kingdom. We provide our partners with valuable TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.