The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always searching for ways to gain valuable insights into audience demand for content. In the current competitive landscape, using demand data to make content decisions is essential. Parrot Analytics provides an economic valuation system that uses global content demand and supply to determine a title's value to a streaming platform in any region. By using demand data analytics, the value of content can or libraries can be determined.
For instance, let us consider the recent analysis of the show "IT" in the United Kingdom, which reveals some vital insights surrounding audience demand for the show. Over the last 30 days, "IT" has had 2.1 times the audience demand of an average show in the United Kingdom. Also, "IT" has maintained its demand, with a higher demand of 2.0 times the average over the last 90 days, indicating that it is increasing in popularity. With such knowledge, entertainment executives can decide whether to acquire and distribute the title.
Global entertainment executives can also use Parrot Analytics' demand insights to evaluate their titles' travelability in international markets, as seen in the demand for "IT" in the United Kingdom. When compared to the United States, where "IT" enjoys 2.1 times audience demand, the United Kingdom has lower but good demand. By assessing the level of demand in different markets, executives can determine the best markets to distribute their content.
Furthermore, by looking at the relationship between multiple titles and "IT", including "The Mandalorian", "The Big Bang Theory" and "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)," executives can make informed decisions on spinoffs and franchising. Also, comparing the show's performance over a year to the previous 30 days, entertainment executives can assess the show's momentum and longevity.
Entertainment executives can also use these demand insights to strategize pre-release marketing campaigns, optimize release strategies and pricing and uncover under-monetized titles that are potentially profitable. Further, entertainment professionals can use demand to inform scalable concept testing for upcoming productions, while also benchmarking and optimizing supply and demand.
Overall, Parrot Analytics empowers entertainment executives to make well-informed content acquisition, distribution, and programming decisions by providing demand data analytics insights, including content valuation. By understanding the audience demand, travelability, momentum, franchisability, and reach, entertainment executives can optimize their decision-making process and improve viewer engagement for their content.
IT's travelability to the United Kingdom in the last 30 days is 19%, which means that the audience demand for IT is 19% of the demand in its country of origin, United States. Click through to another market to discover how well IT travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. IT), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s IT is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for IT, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 4:37 p.m. PST using tv demand analytics from Parrot Analytics for IT in the United Kingdom. We provide our partners with smart content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.