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What is Demand? Why Demand? Industry Products Insights
TV ratings for IT in the United Kingdom. abc TV series

IT

Original TV Network:
abc
Genre:
Horror
Release type:
Network
IMDB Rating:
6.8

In 1960, seven pre-teen outcasts fight an evil demon who poses as a child-killing clown. Thirty years later, they reunite to stop the demon once and for all when it returns to their hometown.

How well is this TV series doing in the United Kingdom?

Last 30 days
2.4x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Viewer Engagement: How Demand Data Analytics Empowers Entertainment Executives in Making Informed Content Decisions

Parrot Analytics Insights - October 2023

As an entertainment executive, you are always searching for ways to gain valuable insights into audience demand for content. In the current competitive landscape, using demand data to make content decisions is essential. Parrot Analytics provides an economic valuation system that uses global content demand and supply to determine a title's value to a streaming platform in any region. By using demand data analytics, the value of content can or libraries can be determined.

For instance, let us consider the recent analysis of the show "IT" in the United Kingdom, which reveals some vital insights surrounding audience demand for the show. Over the last 30 days, "IT" has had 2.1 times the audience demand of an average show in the United Kingdom. Also, "IT" has maintained its demand, with a higher demand of 2.0 times the average over the last 90 days, indicating that it is increasing in popularity. With such knowledge, entertainment executives can decide whether to acquire and distribute the title.

Global entertainment executives can also use Parrot Analytics' demand insights to evaluate their titles' travelability in international markets, as seen in the demand for "IT" in the United Kingdom. When compared to the United States, where "IT" enjoys 2.1 times audience demand, the United Kingdom has lower but good demand. By assessing the level of demand in different markets, executives can determine the best markets to distribute their content.

Furthermore, by looking at the relationship between multiple titles and "IT", including "The Mandalorian", "The Big Bang Theory" and "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)," executives can make informed decisions on spinoffs and franchising. Also, comparing the show's performance over a year to the previous 30 days, entertainment executives can assess the show's momentum and longevity.

Entertainment executives can also use these demand insights to strategize pre-release marketing campaigns, optimize release strategies and pricing and uncover under-monetized titles that are potentially profitable. Further, entertainment professionals can use demand to inform scalable concept testing for upcoming productions, while also benchmarking and optimizing supply and demand.

Overall, Parrot Analytics empowers entertainment executives to make well-informed content acquisition, distribution, and programming decisions by providing demand data analytics insights, including content valuation. By understanding the audience demand, travelability, momentum, franchisability, and reach, entertainment executives can optimize their decision-making process and improve viewer engagement for their content.

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How fast is demand for IT growing?

Last 30 days
+16.7% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for IT to the preceding 30 days: Demand has increased by 16.7%

Horror performance

Last 30 days
87.5% Percentile rank
IT ranks at the 87.5th percentile in the Horror genre. This means IT has higher demand than 87.5% of all Horror titles in the United Kingdom
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
19% Travelability to the United Kingdom

IT's travelability to the United Kingdom in the last 30 days is 19%, which means that the audience demand for IT is 19% of the demand in its country of origin, United States. Click through to another market to discover how well IT travels internationally.

Powering the content industry

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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. abc, leading to increased commercial efficiency and ROI.

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Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as IT.

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Produce with confidence and mitigate downside risks

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    Decrease production risks by combining content genome insights with demand data.
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    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as IT from partners like abc.

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Fuse art with science for the next global hit

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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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    Deploy high impact marketing campaigns for pre-release titles.
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    Project risk and return based on market demand factors.
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    Decrease investment risks with content genome insights.
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    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Lead global content negotiations with authority

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    Build more robust financial models that adjust immediately to consumer trends.
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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Explore markets using audience demand data to discover lucrative new sales opportunities.
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    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for IT? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as abc to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Maximize advertising revenues from new audiences

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    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
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    Target content to the individuality of your audience segments with demand-based content taste clusters.
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    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from abc by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as IT. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

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Acquire the best shows to fortify your competitive position

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    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
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    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as abc to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. IT), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

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Deploy high impact entertainment marketing strategies

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    Deploy high impact marketing campaigns for pre-release titles.
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    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
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    Inform strategy formulation with empirical content metrics.
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Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as IT, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

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Discover more insights

Over the last 7 days, people who watch IT also watch:

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DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for IT, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.

This page has been recreated on March 28, 2024, 4:37 p.m. PST using tv demand analytics from Parrot Analytics for IT in the United Kingdom. We provide our partners with smart content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.