The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the entertainment industry and are looking to make more informed content decisions, this is where demand data comes in. Parrot Analytics' evaluation system uses audience demand data to reveal the dollar value contribution of any content, to any platform, in any region. Here is how demand data can help you make better decisions concerning content acquisition, distribution, and programming.
1. Content Valuation: Almost all entertainment executives find asking "How much is my show worth?" a crucial question to answer accurately. By using the robust Parrot Analytics content valuation system, you can easily determine the actual value of your content. The system is economic valuation driven by global content demand and supply. You can assess a TV series' ability to drive subscriptions and mitigate churn and get an estimated ROI a specific title will bring for your platform. The demand data-based system enables you to measure the platform-specific marginal revenue contribution, showcasing a title's ability to drive engagement across the rest of the catalog.
2. Audience Insights: By examining the global demand trend of your show, you can determine if it is gaining or losing viewership. For instance, using the example of "Jamestown," audience demand decreased by 17.9% during March. You can use this information to make informed programming decisions about promoting the show to attract more viewers. You can gain insights into viewer preferences, tastes, and content engagement that can help you optimize your future content creation efforts.
3. Competitive Benchmarking: The entertainment industry is highly competitive, and it is important to stay ahead of the competition. You can use demand data to compare your show's performance against others in the market. For instance, "Jamestown" achieved two times the audience demand of the average show in the United Kingdom over the last 30 days, indicating good demand. You can use this information to evaluate what you are doing differently or better than your competitors.
4. Global Expansion: By evaluating how much global appeal your title has compared to other titles in its genre, you can make informed decisions about whether or not to expand it to different regions worldwide. As can be seen from the analysis of "Jamestown," it has good demand in several global markets. This information can be used to devise strategies to improve its demand in markets where it has lower demand figures.
5. Sustainable, Long-Term Growth: By examining the longevity of a title's audience demand, as well as its momentum, you can make informed decisions to ensure its sustainable success. For instance, examining "Jamestown," it has maintained a good level of audience demand over time, indicating its longevity. Additionally, the show has experienced a staggering 42.0% increase in demand over the past thirty days.
By using demand data to make informed decisions, entertainment executives can significantly improve their strategies for content acquisition, distribution, and programming. With Parrot Analytics' content analytic systems, you can value content accurately, gain audience insights, competitive benchmarking, identify opportunities for global expansion, and ensure a sustainable, long-term growth strategy.
This is Jamestown's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Jamestown travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Sky 1‘s Jamestown is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Jamestown also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Sky 1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jamestown, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Jamestown in the United Kingdom. We provide our partners with far-reaching content analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.
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