The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives in the entertainment industry, understanding audience demand is crucial for making informed decisions about programming, acquisition, distribution, and content valuation. Demand data can provide valuable insights about a show's popularity, audience preferences, global performance, and potential for spin-offs or franchises.
Taking the example of "Jury Duty" in March 2024 in the United Kingdom, Parrot Analytics' demand data indicates that the show has 3.5 times the audience demand of the average show in the UK, which is a good sign. Comparing its 30-day performance with the past 90 days shows an upward trend. However, this show has dropped in rank by 200 spots in the UK during March, indicating a slight decline in its popularity.
Looking at genre-specific data, "Jury Duty" ranks at the 94.9th percentile in the comedy genre in March, indicating it has higher demand than 94.9% of all comedy titles in the UK. Additionally, the Parrot Pulse index shows that the show has an outstanding worldwide audience demand across all platforms and a good travelability score, indicating its potential to perform well in international markets.
Executive decisions related to content acquisition and commissioning can also benefit from demand data. By examining the top 10 global markets where "Jury Duty" is most in-demand over the last 30 days, we find that the show outperforms the average TV show in each of these markets. Russia is "Jury Duty"'s number one market globally, followed by the US. Demand is good in China, Brazil, Netherlands, Canada, Australia, Israel, and France.
Furthermore, demand data can provide insights into audience preferences and show affinity, which can guide content commissioning decisions and inform marketing campaigns. In the case of "Jury Duty", fans of the show are also interested in titles like "The Last Of Us", "Rick And Morty", "Fargo", "The Bear", "Young Sheldon", "For All Mankind", "The Morning Show (US)", "Silo", and "Superman & Lois". Understanding these affinity patterns can help determine which type of content to produce or acquire.
Finally, demand data can be used to assess the value of content and make financing decisions. The Parrot Analytics content valuation system, which is based on demand data, provides a dollar value contribution of any title to any platform in any region. The system can help determine the ROI of a specific title for a given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and estimate the value of exclusivity.
In conclusion, demand data is a powerful tool for entertainment executives making strategic decisions related to content acquisition, commissioning, distribution, and content valuation. The use of demand data can ensure informed decisions and a higher likelihood of success in an ever-changing industry.
Jury Duty's travelability to the United Kingdom in the last 30 days is 53%, which means that the audience demand for Jury Duty is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Jury Duty travels internationally.
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Acquire the best shows from partners such as Freevee to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Jury Duty), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Freevee‘s Jury Duty is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jury Duty, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Jury Duty in the United Kingdom. We provide our partners with meaningful television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.