The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are tasked with making content decisions for your platform or production company. One way to make more informed decisions is by using demand data to leverage content valuation.
In the case of "Jury Duty," we can see that it has 4.0 times the audience demand of the average show in the United Kingdom over the last 30 days, which is good. This means that the show is in high demand, indicating that it may be valued more highly than other similar shows. By comparing the demand for "Jury Duty" to other shows in the same genre, we can determine its value relative to other comedy titles. Its rank at the 95.5th percentile in the comedy genre in January indicates it is more in demand than 95.5% of all comedy shows in the United Kingdom. With this valuation, you can make smarter decisions about how much you are willing to invest in the show.
Another valuable insight that can be gained from demand data is understanding audience behavior. For example, the fact that demand for "Jury Duty" has been decreasing recently indicates a possible declining interest among its audience. By determining the reasons behind the decline and how to address them, you can make more informed programming decisions.
Additionally, you can use the demand data to make distribution decisions. For instance, we can see that "Jury Duty" outperforms the demand of the average TV show in the top 10 global markets, including the United States and Russia. If you are considering distributing this show in these or other markets, you can use the demand data to justify your investment in the title.
Furthermore, you can use demand data to inform acquisition decisions. In the case of "Jury Duty," analyzing its fans' preferences and shows that its audience also likes can help you find similar titles to acquire or produce. This strategy can also help you mitigate churn and subscriber retention. You can use demand data to find out what titles you should acquire or produce based on their popularity with your current audience.
One other decision you can make using demand data is to optimize the show's release strategy and pricing. Understanding when demand for the show spiked in late January 2024 can help you determine when to schedule the next release or how to price the show.
In conclusion, analyzing the demand data for "Jury Duty" highlights several insights that executives can use to make more informed content, acquisition, distribution, and programming decisions. By using demand data for content valuation, you can determine the worth of your content, and make more informed investment decisions.
Jury Duty's travelability to the United Kingdom in the last 30 days is 39%, which means that the audience demand for Jury Duty is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Jury Duty travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freevee and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Jury Duty, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been modified on March 3, 2024, 1:01 p.m. PST using analytics from Parrot Analytics for Jury Duty in the United Kingdom. We provide our partners with essential TV analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.