The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several important insights that can be derived from analyzing demand for a show like "Kaguya-sama: Love Is War". From the data provided, we can extract the following key insights:
1. Content valuation: Demand data can be used to quantify the value of TV series such as "Kaguya-sama: Love Is War". By using Parrot Analytics content valuation system based on demand data, as an entertainment executive, one can determine how much to spend on content. This system can reveal the dollar value contribution of any title, to any platform, in any region, helping you make more informed content decisions.
2. Audience engagement: Demand data can help entertainment executives understand how their shows are being received and how audiences are engaging with them. Based on the data, "Kaguya-sama: Love Is War" has a demand that is 6.7 times the audience demand of the average show in the United Kingdom over the last 30 days, and the demand for the show has been increasing recently. This indicates that there is a good level of audience engagement for the show, and that audiences in the United Kingdom are responding positively to it.
3. Genre performance: By using demand data, entertainment executives can gain insights into the performance of their shows by genre and how they measure up against their peers. "Kaguya-sama: Love Is War" ranks at the 98.8th percentile in the romance genre, in March. This means that the show has higher demand than 98.8% of all romance titles in the United Kingdom, indicating that the show is performing well compared to other titles in its genre.
4. Audience preferences: Demand data can help entertainment executives identify the preferences of their audience and the titles that they like. For instance, other shows that fans of "Kaguya-sama: Love Is War" also like include "Ascendance Of A Bookworm (本好きの下剋上)", "Attack On Titan (進撃の巨人)", "Ya Boi Kongming! (パリピ孔明)", "Aharen Is Indecipherable (阿波連さんははかれない)", "Komi Can't Communicate", "Demon Slayer: Kimetsu No Yaiba (鬼滅の刃)", "The Rising Of The Shield Hero (盾の勇者の成り上がり)", "Lycoris Recoil (リコリス・リコイル)" and "Ranking Of Kings (王様ランキング)". This information can be useful in helping you make informed decisions when acquiring, producing, or distributing content.
5. Market performance: By examining the top 10 global markets where "Kaguya-sama: Love Is War" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This means that the show has a high level of demand and is popular not just in the United Kingdom, but also in other markets such as the United States, Poland, Netherlands, Canada, Brazil, China, France, Finland, and Japan.
As an entertainment executive, understanding demand data can be key to making informed content, acquisition, distribution, or programming decisions. From content valuation to audience engagement and genre performance, demand data insights can provide entertainment executives with the necessary information to make decisions that align with their business goals.
Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~)'s travelability to the United Kingdom in the last 30 days is 75%, which means that the audience demand for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) is 75% of the demand in its country of origin, Japan. Click through to another market to discover how well Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Animation. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~), including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~) in the United Kingdom. We provide our partners with extensive media industry capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.