The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use demand data to make more informed decisions about content acquisition, distribution, and programming. Let's take a look at how analyzing the demand data for "Keeping Up Appearances" can help in better decision-making.
1. Content Valuation: "Keeping Up Appearances" has 5.6 times the audience demand of the average show in the United Kingdom over the last 30 days. This means the show is more valuable to the platform or network than an average show. Its demand has also been increasing recently, which indicates an upward trend in popularity.
2. Programming Decisions: "Keeping Up Appearances" ranks in the 96.9th percentile in the comedy genre, meaning it has higher demand than 96.9% of all comedy titles in the United Kingdom. The show is also popular in the global markets where it is in-demand, outperforming the average TV show in each of these markets. Paying attention to the show's performance in different markets can help in making programming decisions regarding its release.
3. Acquisition Decisions: Understanding which other shows are popular among current fans of "Keeping Up Appearances," such as "Midsomer Murders" and "Little House On The Prairie," can help in making better acquisition decisions to expand the platform's content library and retain current subscribers. Additionally, knowing which shows have spin-off potential can help in making content acquisition decisions.
4. Distribution Decisions: Analyzing "Keeping Up Appearances's" travelability reveals that the show's international demand is poor relative to the home market, whereas its longevity is good. This type of information can help in making distribution decisions, such as deciding which shows to distribute globally.
5. Content Promotion: Although audience demand for the show has decreased in the United Kingdom in March, there was a significant spike in audience demand in late March, indicating that there is still promotional value in the show. Paying attention to such spikes in audience demand can help optimize content promotion strategies ahead of premieres.
Overall, analyzing demand data can help TV executives make more informed decisions about content acquisition, distribution, and programming and improve content valuation.
This is Keeping Up Appearances's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Keeping Up Appearances travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Keeping Up Appearances is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Keeping Up Appearances, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:03 p.m. PST using television demand data from Parrot Analytics for Keeping Up Appearances in the United Kingdom. We provide our partners with essential content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.