The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives make more informed decisions about content, acquisition, distribution, and programming. For instance, executives can use demand data to answer questions about the value of content, comparisons against other titles, audience preferences, and market trends.
One way demand data can be used is through content valuation. Parrot Analytics provides an economic valuation system that evaluates the dollar value contribution of any title to any platform in any region. Using demand data, executives can determine how much to spend on content, estimate the base value of a title, and assess the value of exclusivity. Additionally, demand data enables them to calculate the return on investment (ROI) for specific titles on any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
For "King of the Hill," the demand data shows that the show has 7.1 times the audience demand of the average show in the United Kingdom for the last 30 days, with only 8.6% of all TV shows having this level of demand. Demand has been increasing lately, with a peak rank of #443 in the United Kingdom. Furthermore, "King of the Hill" ranks at the 98.2nd percentile in the family genre, implying it has higher demand than 98.2% of all family titles in the United Kingdom.
Demand data can also inform strategic decisions such as supply and demand. Entertainment executives can analyze data to determine what type of content exhibits opportunities for acquisition or production. They can also use data to identify new market opportunities for content distribution or discover under-monetized titles.
Another use for demand data is to inform subscriber acquisition and retention decisions. By analyzing fans of "King of the Hill" and other popular titles, executives can determine which titles to buy to maintain current audiences or grow their platform's subscribers. Furthermore, demand data can help develop a competitive benchmark by comparing the performance of titles against other titles on the market.
Finally, the demand data for "King of the Hill" can recommend an optimal release strategy and pricing, identify global performance, uncover spin-off potential, and measure the show's cultural relevance.
In conclusion, entertainment executives working at various companies can use demand data to make data-informed decisions about content, acquisition, distribution, and programming. By leveraging Parrot Analytics' demand data, executives can quantify the value of titles and franchises, optimize subscriber acquisition and retention, and identify new market opportunities for content distribution.
King Of The Hill's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for King Of The Hill is 33% of the demand in its country of origin, United States. Click through to another market to discover how well King Of The Hill travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s King Of The Hill is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for King Of The Hill, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 29, 2024, 12:48 a.m. PST using demand content analytics from Parrot Analytics for King Of The Hill in the United Kingdom. We provide our partners with far-reaching media industry workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.