The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of your primary concerns is creating content that will resonate with your target audience and prove to be a profitable investment for your company. This is where demand data comes in. Utilizing demand data can provide you with valuable insights and inform actionable decisions related to content acquisition, distribution, programming, and content valuation.
Take the example of "Knightfall" in the United Kingdom in March 2024. By examining its audience demand, we can see that the demand for the show is good, with 2.3 times the audience demand of the average show in the United Kingdom. We can also see that the demand for the show has decreased recently, meaning that we may want to evaluate what factors have led to this decline, such as increased competition or a shift in the tastes of the target audience.
Furthermore, the Parrot Pulse for "Knightfall" provides an independent measure of its global performance. The show's longevity is good, indicating that audience demand has been maintained over time. The show's momentum is also good, meaning that the pace of growth is strong. However, the show's franchisability is only okay, indicating that further analysis or testing may be necessary to determine the spin-off potential.
We can also assess the show's travelability, which measures a show's international demand relative to its home market, and reach, which measures the number of people expressing demand for a show. While the travelability for "Knightfall" is okay, its reach is outstanding, indicating that it has a wide and loyal fan base.
Combining these insights with the top ten global markets for "Knightfall" in the last 30 days can reveal where the show is performing well and where there may be untapped potential. For example, while United States has the highest demand for "Knightfall," the show is also performing well in markets such as Russia, Brazil, and Germany. This can inform decisions related to content distribution or acquisition in these countries.
Finally, the metadata for "Knightfall," such as its season profile and status, can inform decisions related to programming and content valuation. For example, knowing that "Knightfall" has ended and has 18 episodes over 2 seasons can inform decisions related to acquiring the rights to stream the show or its potential for future spin-offs or content development.
Overall, by leveraging demand data and other metadata, entertainment executives can make more informed decisions related to content acquisition, distribution, programming, and content valuation. These insights can inform strategic decisions that will ultimately lead to a more successful and profitable entertainment business.
Knightfall's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Knightfall is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Knightfall travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular history‘s Knightfall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Knightfall, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:04 p.m. PST using global demand content analytics from Parrot Analytics for Knightfall in the United Kingdom. We provide our partners with far-reaching TV series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.