The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may have various decisions to make around content valuation, acquisition, distribution, and programming. Demand data can be an invaluable resource to help you make informed decisions to drive audience engagement and retention. To illustrate how demand data can help you, we will use the example of "Kurulus: Osman" in the United Kingdom for the month of February 2024.
Using Parrot Analytics' content valuation system, we can see that "Kurulus: Osman" has demand data that was 7.1 times the audience demand for an average show in the United Kingdom over the last 30 days. This indicates that the show has strong demand and is performing well above average. Furthermore, the demand for this show has been increasing recently, with its demand at 6.3 times the average over the last 90 days.
By understanding the show's rank and genre performance, we can also gain additional insights. For example, "Kurulus: Osman" climbed 147 spots in rank in the United Kingdom during February 2024 and is in the 97.7th percentile for the war genre, indicating higher demand than 97.7% of all war titles in the United Kingdom.
Demand data can also help identify similar shows that fans of "Kurulus: Osman" may like, such as "Power Book II: Ghost", "The Rookie", "The White Lotus", "Ahsoka", "Black Mirror", "Game Of Thrones", "Foundation", "Resident Alien" and "Container". Additionally, audience demand for the show has increased in the United Kingdom by 30.6% during February 2024, with a notable demand spike in late February.
Using Parrot Pulse, we can also understand how the show is performing globally in terms of its audience engagement, performance across six dimensions, and franchise potential. "Kurulus: Osman" has outstanding worldwide audience demand across all platforms, with excellent travelability (international demand relative to its home market), longevity, momentum (pace of growth), and franchisability (spin-off potential). The show's reach (number of people expressing demand for a show) is okay.
Comparing the show's 1-year performance to the last 30 days, we can see that it has experienced increased popularity recently, with a peak demand of 11.5 times the average in the last 30 days (a 19.4% increase). Finally, by examining the top 10 global markets where "Kurulus: Osman" is most in-demand, we can see that the show outperforms the demand of the average TV show in each of these markets, with Turkey being its number one market globally.
In conclusion, demand data can provide valuable insights for entertainment executives to make more informed content decisions. By leveraging demand data, executives can understand audience preferences, assess the value of a title, estimate the cannibalization of audiences, and find new opportunity markets for content distribution. Demand also helps with decisions concerning supply & demand, subscriber retention and acquisition, and pricing and release strategy. With access to demand data, executives can make more informed decisions and create content that resonates with their audiences.
Kurulus: Osman's travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Kurulus: Osman is 21% of the demand in its country of origin, Turkey. Click through to another market to discover how well Kurulus: Osman travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular ATV‘s Kurulus: Osman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ATV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Kurulus: Osman, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:39 a.m. PST using television demand content from Parrot Analytics for Kurulus: Osman in the United Kingdom. We provide our partners with essential television industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.