The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an industry executive, the Parrot Analytics performance metrics for "Law & Order: Organized Crime" in the United Kingdom over March 2024 provide valuable insight for content acquisition, distribution, and programming decisions.
Firstly, the demand data can be leveraged to aid content valuation which is essential for making informed content acquisition and distribution decisions. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Law & Order: Organized Crime", its current demand is 11.0 times the audience demand of the average show in the United Kingdom over the last 30 days. This outstanding demand shows that this show is highly valuable content for any platform looking to acquire it and could be priced accordingly.
Secondly, "Law & Order: Organized Crime" demonstrates strong performance across various dimensions, such as travelability, longevity, momentum, franchisability, and reach. Its performance in these areas can be used to inform strategic programming decisions. For instance, the demand spike in late March 2024 could indicate that there are specific events in the show that are capturing the attention of the audience in the United Kingdom. Network executives could leverage this insight to create promotions around these events. In addition, metrics like travelability signal that this TV series could be a hit in other markets. Therefore, it could be valuable to create different versions of the show to cater to the tastes of different international markets.
Thirdly, the top 10 global markets where "Law & Order: Organized Crime" is most in-demand can be used by executives to make informed content decisions. For instance, we know that the United States is the show's top market globally, while demand is also outstanding in Australia, Canada, South Korea, the United Kingdom, Netherlands, Brazil, South Africa, and Israel. This insight could trigger the acquisition of content that is similar to "Law & Order: Organized Crime" to cater to viewers in markets with outstanding demand.
Finally, the fact that demand for "Law & Order: Organized Crime" is increasing in the United Kingdom over time, as evidenced by its demand increasing from 8.2 times the average in the last 90 days to 11.0 times the average in the last 30 days, could be used by executives to inform more long-term content decisions. Specifically, it could signal that there is still an audience in the United Kingdom for this show, and therefore committing to a new season, or a more extensive promotion for the show is worth considering.
In summary, the demand data for "Law & Order: Organized Crime" in the United Kingdom can be used by TV executives for content valuation, strategic programming decisions, informed acquisition decisions, and distribution decisions. The insights gained from Parrot Analytics can help generate significant returns on investment and ensure that the content is resonating with viewers and capturing their attention.
Law & Order: Organized Crime's travelability to the United Kingdom in the last 30 days is 62%, which means that the audience demand for Law & Order: Organized Crime is 62% of the demand in its country of origin, United States. Click through to another market to discover how well Law & Order: Organized Crime travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Law & Order: Organized Crime is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Law & Order: Organized Crime, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2 p.m. PST using demand metrics from Parrot Analytics for Law & Order: Organized Crime in the United Kingdom. We provide our partners with smart TV competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.