The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In today's competitive entertainment environment, making informed decisions on content acquisition, distribution, and programming is critical. Entertainment executives need real-time insights into what audiences are watching and what content they are interested in. Fortunately, demand data can provide these insights.
As an example, let's look at the documentary series "Life After People" and how demand data can be used to make informed decisions. According to Parrot Analytics, "Life After People" has 5.1 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that demand for the series is good, and it is ranked at the 98.6th percentile in the documentary genre.
However, it's worth noting that demand for "Life After People" has been decreasing recently, with a 101.6% decrease in audience demand during February 2024. Entertainment executives can use this trend to make data-driven decisions, including adjusting marketing and promotional efforts or exploring alternative content.
Another useful aspect of demand data is the ability to explore content affinities and identify similar titles that audiences are also interested in. In the case of "Life After People", other shows that fans of the series also enjoy include "What We Do In The Shadows", "Parks And Recreation", and "South Park". This information can be used to inform content acquisition or programming decisions, identifying titles that are likely to resonate with audiences.
In addition, content valuation is an important part of the decision-making process for entertainment executives, and demand data can be useful for this as well. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. Using demand data, executives can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn.
Finally, global entertainment executives need insights into the performance of content across multiple markets. By comparing the performance of "Life After People" in various global markets, executives can understand where the show is performing well and where it might be underperforming. For example, the show has outstanding audience demand in the United States, Brazil, and Germany, with good demand in other markets such as Ukraine, Mexico, India, United Kingdom, Philippines, and Canada. This information can inform content distribution decisions, guiding executives on where to focus international content marketing efforts or what type of content to produce to expand a show's global appeal.
In conclusion, demand data can be a valuable tool for entertainment executives in making informed content decisions. By providing insights into audience demand trends, content affinities, and global performance, executives can make better-informed decisions on content acquisition, distribution, and programming. Content valuation is another important aspect of the decision-making process that can be informed by demand data, allowing executives to quantify the platform-specific marginal revenue contribution, assess a TV series' ability to drive subscriptions, and estimate cannibalization of audiences.
Life After People's travelability to the United Kingdom in the last 30 days is 21%, which means that the audience demand for Life After People is 21% of the demand in its country of origin, United States. Click through to another market to discover how well Life After People travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. history, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as history to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Life After People), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Life After People, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Life After People is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Life After People, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:56 a.m. PST using global television demand analytics from Parrot Analytics for Life After People in the United Kingdom. We provide our partners with essential SVOD know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.