The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you make strategic decisions on content acquisition, distribution, programming, and financing. You need data-driven insights that will give you a competitive edge in the marketplace. This is where demand data comes in. By using demand data, such as that provided by Parrot Analytics, you can gain an understanding of audience behaviors and preferences that can help you make more informed decisions about content. The following analysis of "Little Fires Everywhere" is an illustration of how demand data can be utilized to make effective content-related decisions:
Content Valuation: Our content valuation system is powered by analyzing global content demand and supply. It can answer questions concerning how much content is worth, what the baseline value of a title is, how a title is performing as an acquisition-driver or churn-reducer, and how exclusivity can best be assessed. With "Little Fires Everywhere," we can assess how much it is worth in the United Kingdom based on its demand data.
The overall demand for "Little Fires Everywhere" is good in the United Kingdom, with 2.2 times the audience demand of the average show in the country over the last 30 days. This highlights the show's contribution to platform-specific marginal revenue.
Travelability: Understanding how well a title travels from its country of origin to other markets is crucial for streamers and content owners. Our travelability metric quantifies a show's international demand relative to its home market. The travelability of "Little Fires Everywhere" is okay, which means it has potential to perform well in international markets.
Subscriber Retention and Acquisition: If you are looking to acquire content that will keep your existing audience engaged and attract new subscribers, our demand data can help you identify the types of content that resonate with your audiences. For "Little Fires Everywhere," research shows that audiences who like this show also like "Game of Thrones," "The Handmaid's Tale," and "The Mandalorian." This can guide purchasing decisions for new content that is similar to the shows that are working well on your platform.
Programming: By looking at peak demand and average demand on a rolling year basis versus the last 30 days for “Little Fires Everywhere,” one can identify that the show has experienced an increase in viewership in the last month in comparison to the previous year. This is a great indicator for programming executives of a show’s renewed popularity and its potential for continued success with viewers.
Marketing: Demand data can also inform the timing and optimization of marketing campaigns, such as for upcoming production releases. Alternatively, analysts can compare the show’s performance against other titles available on the market.
Franchisability: Finally, our service provides insights into a show's longevity and whether or not it can successfully be turned into a franchise. In the case of "Little Fires Everywhere," the franchise potential is rated as okay, but if the genre aligns with audience preferences incrementally, the opportunity will only increase.
The bottom line is that assessing demand data is a crucial step in making content decisions. As shown by the case of "Little Fires Everywhere," demand data can be employed in various ways to gain insights that can inform acquisition, distribution, programming, financing, and marketing strategies. By leveraging Parrot Analytics' toolkit, executives gain an edge in the entertainment industry that translates to better content strategies and portfolio management.
Little Fires Everywhere's travelability to the United Kingdom in the last 30 days is 81%, which means that the audience demand for Little Fires Everywhere is 81% of the demand in its country of origin, United States. Click through to another market to discover how well Little Fires Everywhere travels internationally.
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Acquire the best shows from partners such as Hulu to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Little Fires Everywhere), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Little Fires Everywhere is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Fires Everywhere, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Life Story), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Little Fires Everywhere in the United Kingdom. We provide our partners with smart content analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.