The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, analyzing data related to audience demand can be extremely valuable in making informed content and acquisition decisions. In the case of "Lois & Clark: The New Adventures Of Superman" for the month of February 2024 in the United Kingdom, audience demand data can provide insights into several key areas.
Firstly, content valuation can be informed by demand data. Parrot Analytics content valuation system uses demand data to determine the dollar value contribution of any title to any platform in any region. By understanding the level of demand for "Lois & Clark: The New Adventures Of Superman," a TV executive can estimate the show's value to their platform and determine how much they should spend to acquire or produce it. For this particular show in February 2024 in the United Kingdom, the demand was good, with 3.5 times the audience demand of the average show in the country over the past 30 days.
Secondly, demand data can help in programming decisions. For example, it can be used to assess the performance of a show against competing titles and to identify areas for show improvement. By knowing that "Lois & Clark: The New Adventures Of Superman" has higher demand than 95.2% of all drama titles in the United Kingdom, a TV executive can assess the show's competitiveness and programming potential. Demand data can also provide insights into the show's level of audience engagement and identify what is driving viewership. By analyzing audience demand for other shows that fans of "Lois & Clark: The New Adventures Of Superman" also like, a TV executive can identify areas of audience overlap and identify potential future programming opportunities.
Thirdly, demand data can be used to inform distribution and acquisition decisions. By examining the top 10 global markets where "Lois & Clark: The New Adventures Of Superman" is most in-demand over the last 30 days, a TV executive can identify regions where the show would likely perform well. This information can be used to inform licensing decisions or target global expansion strategies.
Fourthly, demand data can provide insights into the show's potential for longevity and spin-off potential among other areas. For "Lois & Clark: The New Adventures Of Superman" in the United Kingdom in February 2024, the show's momentum was good, reflecting a pace of growth in audience demand. Additionally, the show's longevity was excellent, indicating that its audience demand has held up well over time. This information can be used to make informed decisions around potential franchise or spin-off opportunities.
Finally, leveraging demand data can help a TV executive make informed marketing decisions around a show's release strategy and pricing. By analyzing when demand spiked for "Lois & Clark: The New Adventures Of Superman" in mid-February 2024, a TV executive can time their marketing campaign around the show's high-demand periods.
In summary, the analysis of "Lois & Clark: The New Adventures Of Superman" for February 2024 in the United Kingdom demonstrates the potential of audience demand data in informing content, acquisition, distribution, programming, marketing, and franchise decisions. By understanding the level of audience demand for a particular title, TV executives can make more informed decisions around the production, distribution, and marketing of content that resonates with audiences.
Lois & Clark: The New Adventures Of Superman's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Lois & Clark: The New Adventures Of Superman is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Lois & Clark: The New Adventures Of Superman travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lois & Clark: The New Adventures Of Superman, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on March 28, 2024, 11:09 p.m. PST using television demand metrics from Parrot Analytics for Lois & Clark: The New Adventures Of Superman in the United Kingdom. We provide our partners with extensive OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.