The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you strive to make the most informed content decisions for your platform. In that regard, demand data can help you analyze the popularity of a particular show and make more informed decisions that resonate with your audience. Let's look at how the demand data for "Long Way Up," a popular show, can help you make better content, acquisition, and distribution decisions.
One of the most important areas where demand data can create an impact is content valuation. Parrot Analytics content valuation system is powered by global content demand and supply; it can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, you can calculate the ROI that a specific title would bring for any given platform.
For instance, "Long Way Up" has 10.4 times the audience demand of the average show in the United Kingdom over the last 30 days. By analyzing its demand trends, you can ascertain that demand for this show has increased recently. This information can be very useful in deciding whether to continue airing this show or not.
The show's travelability, which measures a show's international demand relative to its home market, is okay. Hence, your platform could consider acquiring broadcasting rights in markets where it has not aired. The show has a good momentum, i.e., pace of growth, so it may continue to gain popularity, particularly in the documentary genre, in which it ranks at the 99.7th percentile.
The top 10 global markets where "Long Way Up" is most in-demand over the last 30 days are all markets where it outperforms the demand of the average TV show. The United Kingdom is the show's number one market globally, with outstanding audience demand, followed by France, where demand is good. This insight highlights opportunities to acquire content and expand your platform's audience in markets where the show is popular.
Demand data can also help in making programming decisions. Fans of "Long Way Up" are likely to enjoy other shows such as "Storyville," "Unearthed," and "Frontline." As a programming executive, you could add these shows to your platform's lineup. Similarly, if you have similar shows on your platform, you could consider promoting them to fans of "Long Way Up."
In conclusion, by leveraging demand data, content valuation, and other insights gained from analyzing the popularity of shows like "Long Way Up," entertainment executives can make informed decisions on content, acquisition, distribution, and programming that resonate with their audience. Demand data is useful in understanding audience preferences, forecasting trends, and discovering new opportunities - aspects that form the cornerstone of the entertainment industry.
This is Long Way Up's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Long Way Up travels internationally.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Long Way Up), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s Long Way Up is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Long Way Up, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 28, 2024, 3:35 a.m. PST using global television demand metrics from Parrot Analytics for Long Way Up in the United Kingdom. We provide our partners with extensive television insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.