The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, the demand data about "Longmire" can be used to make more informed content valuation, acquisition, distribution, and programming decisions. Firstly, the data can be used to determine the dollar value contribution of the show to any platform, in any region, giving a baseline for the show's worth. With 3.8 times the audience demand of the average show in the United Kingdom over the last 30 days, "Longmire" has higher than average demand in the country, implying that it could be a strategic asset for a streaming platform.
Secondly, this data can be used to determine how much to spend on the show, especially when compared with other titles available on the market. "Longmire" has been increasing in popularity over the last 30 days, which could indicate a need for a larger investment to keep up with demand. Additionally, the show has a higher demand than 95.3% of all drama titles in the United Kingdom, making it a competitive title for acquisition or production.
Thirdly, the data can be useful in decisions concerning supply and demand. Demand data can be used to identify what type(s) of content exhibit opportunities for acquisition or production in line with the genre that performs well. As seen from the list of similar shows to "Longmire", it is possible to identify what other shows fans of the show also like, which could help identify new opportunities for acquisition or production.
Additionally, the data enables a company to make decisions regarding subscriber acquisition and retention. Executives can understand what titles would keep their current audience happy by analyzing audience behavior for "Longmire." The show's momentum, measured by the pace of growth, is okay, indicating that it would make an excellent acquisition for executives looking to grow their audience.
Finally, the data can be used to inform decisions around international expansion. Parrot Analytics' Travelability measure helps with identifying the global appeal of the show in comparison to other titles in the genre. Although "Longmire" had 43% of the demand in the United Kingdom that it had in the United States, the international demand for the show is good, making it a viable title for international distribution. By understanding demand in different markets worldwide, executives can better determine which platforms to target for the distribution of their content.
In conclusion, demand data is vital to TV executives and industry experts looking to make informed decisions for their companies. By analyzing show data such as "Longmire," professionals can accurately value their content, determine their optimal investment on a title, make decisions on international expansion and much more. Overall, the demand data provided by Parrot Analytics is central to making informed decisions that drive success in the industry.
Longmire's travelability to the United Kingdom in the last 30 days is 52%, which means that the audience demand for Longmire is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Longmire travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Longmire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Longmire, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Longmire in the United Kingdom. We provide our partners with extensive TV competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.