The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use data-driven insights to make informed decisions. One of the most critical determinants of content value is demand. In this regard, demand data can be used to help you make more informed decisions for content, acquisition, distribution, and programming decisions. Let's take the example of "Lore" to illustrate how demand data can be used to make better decisions.
Content Valuation: Demand data is a crucial factor in content valuation. With 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days, we can conclude that demand for "Lore" is good. Against the backdrop of its saturation levels, with only 8.6% of all TV shows having this level of demand, it can be valued based on its demand, indicating that the show is a strategic asset for any streaming platform looking to enhance its content library.
Programming decisions: The demand data for "Lore" reveals interesting insights into audience demographics, including their tastes and preferences. We know that the show has strong horror content, which stems from the noteworthy pedigree of its executive producers. We also see that the show has an increasing demand over the last 30 days compared to the prior 90 days. Therefore, as a TV executive, incorporating the show's characteristics into the programming schedule to fit their audience’s preferences could help enhance the content mix and optimize your airtime.
Distribution decisions: Knowing which platform to target is essential for distribution decision making. The Parrot Pulse for "Lore" compares the show's global performance across six dimensions. Based on the analysis provided, we can see that there is a significant difference in popularity between "Lore" in the United Kingdom compared to the US and in other global markets. Therefore, if you are considering distributing the show globally, it is essential to consider market-level demand, and then tailor the distribution strategy to reach a broader audience.
Acquisition decisions: Demand data can help decide on the viability of acquiring a particular content title or analyzing your portfolio's net value. You can use demand data to calculate the ROI that a title can bring to any given platform. With "Lore" having good demand data in the United Kingdom and outperforming the demand for the average TV show in other global markets, an acquisition assessment based on demand data could inform a capable decision on content acquisition or in assessing your portfolio's net value.
Marketing decisions: Demand data can inform your marketing campaigns and optimize it based on the audience's taste and preference. Additional data such as the show's reach, momentum, travelability, and longevity can help optimize your marketing strategy and allocate budget accordingly. You can optimize your marketing campaign ahead of Lores premiere, based on the show's current demand trend and its rank.
In conclusion, demand data is an indispensable part of informed decision-making for entertainment executives when delving into content, acquisition, distribution, programming, and marketing decisions. As demonstrated by the example of "Lore," analyzing the different dimensions of demand can provide valuable insights to make strategic decisions, whether they involve launching a series, developing a talent franchise, or expanding a platform globally.
Lore's travelability to the United Kingdom in the last 30 days is 163%, which means that the audience demand for Lore is 163% of the demand in its country of origin, United States. Click through to another market to discover how well Lore travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Lore.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Lore from partners like Amazon Prime Video.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Lore? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Amazon Prime Video by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Lore. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lore), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lore, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Lore is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lore, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been regenerated on March 28, 2024, 8:44 p.m. PST using global tv demand content analytics from Parrot Analytics for Lore in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.