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TV ratings for Lore in the United Kingdom. Amazon Prime Video TV series

Lore

Original TV Network:
Amazon Prime Video
Genre:
Horror
Release type:
Digital Original
IMDB Rating:
6.6

Our collective nightmare mythologies are rooted in real-life horror stories.

How well is this TV series doing in the United Kingdom?

Last 30 days
3.3x Difference from market average good
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Using Demand Data to Make Informed Decisions: A Case Study of 'Lore' in the United Kingdom

Parrot Analytics Insights - February 2024

As an entertainment executive, it is essential to use data-driven insights to make informed decisions. One of the most critical determinants of content value is demand. In this regard, demand data can be used to help you make more informed decisions for content, acquisition, distribution, and programming decisions. Let's take the example of "Lore" to illustrate how demand data can be used to make better decisions.

Content Valuation: Demand data is a crucial factor in content valuation. With 3.7 times the audience demand of the average show in the United Kingdom over the last 30 days, we can conclude that demand for "Lore" is good. Against the backdrop of its saturation levels, with only 8.6% of all TV shows having this level of demand, it can be valued based on its demand, indicating that the show is a strategic asset for any streaming platform looking to enhance its content library.

Programming decisions: The demand data for "Lore" reveals interesting insights into audience demographics, including their tastes and preferences. We know that the show has strong horror content, which stems from the noteworthy pedigree of its executive producers. We also see that the show has an increasing demand over the last 30 days compared to the prior 90 days. Therefore, as a TV executive, incorporating the show's characteristics into the programming schedule to fit their audience’s preferences could help enhance the content mix and optimize your airtime.

Distribution decisions: Knowing which platform to target is essential for distribution decision making. The Parrot Pulse for "Lore" compares the show's global performance across six dimensions. Based on the analysis provided, we can see that there is a significant difference in popularity between "Lore" in the United Kingdom compared to the US and in other global markets. Therefore, if you are considering distributing the show globally, it is essential to consider market-level demand, and then tailor the distribution strategy to reach a broader audience.

Acquisition decisions: Demand data can help decide on the viability of acquiring a particular content title or analyzing your portfolio's net value. You can use demand data to calculate the ROI that a title can bring to any given platform. With "Lore" having good demand data in the United Kingdom and outperforming the demand for the average TV show in other global markets, an acquisition assessment based on demand data could inform a capable decision on content acquisition or in assessing your portfolio's net value.

Marketing decisions: Demand data can inform your marketing campaigns and optimize it based on the audience's taste and preference. Additional data such as the show's reach, momentum, travelability, and longevity can help optimize your marketing strategy and allocate budget accordingly. You can optimize your marketing campaign ahead of Lores premiere, based on the show's current demand trend and its rank.

In conclusion, demand data is an indispensable part of informed decision-making for entertainment executives when delving into content, acquisition, distribution, programming, and marketing decisions. As demonstrated by the example of "Lore," analyzing the different dimensions of demand can provide valuable insights to make strategic decisions, whether they involve launching a series, developing a talent franchise, or expanding a platform globally.

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More news about Lore:

How fast is demand for Lore growing?

Last 30 days
-8.2% Change in demand
On a rolling 30-day average basis, we compare TV demand in the United Kingdom for Lore to the preceding 30 days: Demand has decreased by -8.2%

Horror performance

Last 30 days
91.5% Percentile rank
Lore ranks at the 91.5th percentile in the Horror genre. This means Lore has higher demand than 91.5% of all Horror titles in the United Kingdom
Title position in Horror
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
163% Travelability to the United Kingdom

Lore's travelability to the United Kingdom in the last 30 days is 163%, which means that the audience demand for Lore is 163% of the demand in its country of origin, United States. Click through to another market to discover how well Lore travels internationally.

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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. Amazon Prime Video, leading to increased commercial efficiency and ROI.

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Produce with confidence and mitigate downside risks

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Are you seeking distribution for Lore? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Amazon Prime Video to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lore), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

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    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
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How popular is Lore around the world?

Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s Lore is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

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Over the last 7 days, people who watch Lore also watch:

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Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

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Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lore, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.

This page has been regenerated on March 28, 2024, 8:44 p.m. PST using global tv demand content analytics from Parrot Analytics for Lore in the United Kingdom. We provide our partners with far-reaching subscription-video-on-demand workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.