The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, you must have wondered at some point whether the content you are financing, producing, distributing, or programming is resonating with the audience. In this example, we have used the demand data of "Love On The Spectrum U.S." in March 2024 in the United Kingdom to explain how demand data can be used to make more informed decisions. The same methodology can be applied to any title, genre, or market of interest.
Content valuation is the process of determining the intrinsic value of a content asset based on its demand and supply factors. Demand data empowers content valuation as it provides a comprehensive, real-time measure of audience interest in a show. In the example of "Love On The Spectrum U.S." in the United Kingdom, we observe that the show has 2.9 times the audience demand of the average show in the United Kingdom over the last 30 days. This indicates that the show has good demand. Using the demand data, an entertainment executive, such as a TV network programming director or CEO, could estimate the baseline value of this title. Executives can also determine how much to spend on content, by applying the same logic to different titles of interest.
Moreover, demand data can help to make informed acquisition decisions. In this case, if an SVOD or OTT platform is evaluating whether to acquire "Love On The Spectrum U.S," the global demand data can inform them of the potential value of this show. By examining the top 10 global markets where "Love On The Spectrum U.S." is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This indicates that "Love On The Spectrum U.S." has attractive global appeal, making it a potentially valuable acquisition.
Programming decisions can also be informed by demand data. If the same TV network programming director or CEO observed that "Love On The Spectrum U.S." outperforms the average title in the romance genre in the United Kingdom, they could deduce that romance is a popular genre among their viewers. This information could prompt them to produce more romance titles or acquire additional romance titles for programming. Similarly, comparing the performance of "Love On The Spectrum U.S." on a 1-year rolling basis versus the last 30 days can offer insights into the show's trend. The increase of 9.0% in peak demand indicates that "Love On The Spectrum U.S." is experiencing a recent surge in popularity, making it an attractive title to promote further.
Finally, demand data can assist in making more informed distribution decisions. The fact that the show has poor travelability, which quantifies a show's international demand relative to its home market, can inform an international distributor that there is likely to be less demand for this show outside of the United States. Entertainment executives can also use the global demand data to identify the countries where there is high demand for the show and target those regions for distribution.
In conclusion, using demand data enables entertainment executives to make informed content valuation, acquisition, programming, and distribution decisions. Demand data provides a detailed, real-time understanding of audience interests, allowing executives to optimize their decision-making process around content, thereby making it more likely they will make profitable investments.
Love On The Spectrum U.S.'s travelability to the United Kingdom in the last 30 days is 32%, which means that the audience demand for Love On The Spectrum U.S. is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Love On The Spectrum U.S. travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Love On The Spectrum U.S., for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Love On The Spectrum U.S. in the United Kingdom. We provide our partners with smart television industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.