The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make more informed content decisions, acquisition decisions, or distribution decisions, demand data can provide you with valuable insights. One example worth considering is "Lovecraft Country" and how its demand data can help you make informed decisions.
Content valuation: By utilizing Parrot Analytics' content valuation system, you can determine the dollar value contribution of "Lovecraft Country" to your platform in any given region, helping you better assess its comparative worth to other titles in your library.
Global appeal: The demand data for "Lovecraft Country" is sound globally, making it a potential candidate for international distribution or production. When analyzing different markets, Spain boasts the highest demand for the show worldwide. You can leverage this data to identify similar programs that might interest audiences in targeted countries, constructing a strategic approach to international content licensing.
Program acquisition: By focusing on the engaging genre of drama, "Lovecraft Country" is performing superbly well compared to the 92.5% average for other drama titles in the United Kingdom. However, its demand has been decreasing recently, and knowing this could steer acquisition decisions to include complementary content that could offset the expected downturn in "Lovecraft Country's" audience appetite.
Programming decisions: Examination of the show's performance reveals fascinating insights that can be used to assess the show on a 1 year rolling average versus last 30 days. "Lovecraft Country" experienced a 54.0% increase in popularity in the last 30 days in the UK, possibly driving demand from new and lapsed viewers. Similarly, you could use demand data to determine global and regional programming trends in real-time.
Optimal release strategy: Analyzing "Lovecraft Country's" demand data, it can be inferred that late December 2023 was a good time for distribution in the United Kingdom, and the same can be achieved elsewhere. Utilizing this data, you can determine the best release strategy for its second season or future seasons.
In conclusion, understanding a TV show's demand helps entertainment executives make informed decisions that can have a lasting impact on the show's success across various regions. By analyzing all of the above questions, you can make more informed decisions on acquiring, producing, licensing, and distributing your content globally, ensuring maximum appeal and capturing audiences' attention.
Lovecraft Country's travelability to the United Kingdom in the last 30 days is 38%, which means that the audience demand for Lovecraft Country is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lovecraft Country), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Lovecraft Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 18, 2024, 12:49 p.m. PST using television demand content from Parrot Analytics for Lovecraft Country in the United Kingdom. We provide our partners with comprehensive television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.