The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, "Lovecraft Country" is a great example of how you can use audience demand data to make decisions about content acquisition, programming, distribution, and creation. From this data, you can better understand how a show is being received and the impact it might have in different markets around the world. Here are a few ways you can use demand data:
- Evaluate content valuation: Determining the value of Lovecraft Country relative to other shows is critical for making informed decisions on what content to acquire. The show is performing well compared to the TV average, indicating its popularity among audiences in the United Kingdom. With the show's high demand, you can perform a content valuation analysis that looks at how much Lovecraft Country is worth to a platform. This value is based on the show's demand data and can help you determine if the investment in this show is worth it in terms of how much it will bring to the platform.
- Make programming decisions: With the popularity of Lovecraft Country in the United Kingdom and other countries around the world, you might consider looking at how to program this show more effectively. The show's peak rank of #1430 shows it is well-regarded, and audience demand has been increasing recently. You can use the data to see the time of day or day of the week when it is the most engaging and schedule it accordingly. Knowing that Lovecraft Country has a high demand among drama genre audiences relative to other titles can also help in selecting what genre-focused promotions to run.
- Acquire content strategically: By looking at titles similar to "Lovecraft Country", like "The Boys", "The Mandalorian", "Game Of Thrones", and so on, you can have an idea of what content resonates most with the show's current audience. The data also shows that demand for the show is up by 25.6% in March, which would suggest that now is an ideal time for you to acquire the show or have it running if you already have it. You can also leverage audience demand data to evaluate the demand of other shows and determine what's worth pursuing.
- Plan for international distribution: If you're considering releasing Lovecraft Country in other international markets, the data shows that the show's travelability (readiness to travel to international markets) is good, and its reach (the number of people expressing demand for the show) is outstanding. While other data reveals that Germany is the show's number one market and is performing exceptionally well, the program's strong performance across numerous markets provides confidence that "Lovecraft Country" could work well in many other areas internationally as well.
- Use data to evaluate the show's momentum: Knowing that Lovecraft Country has both fantastic momentum and longevity is essential, particularly for entertainment executives. Due to its outstanding momentum, the show's pace of growth is excellent and could be sustained over time. The show's franchisability is good, indicating that there could be potential for spin-offs or other franchise opportunities. You might use this data to explore further monetization opportunities for "Lovecraft Country" as it currently has a strong cultural following.
In conclusion, The Lovecraft Country data demonstrates the valuable insights that can be gleaned from the demand of an actual in-market TV show. Executives, by using these data-driven insights - ranging from content valuation to international expansion planning, and everything in-between - can proactively make educated and informed decisions that will allow for a successful content strategy.
Lovecraft Country's travelability to the United Kingdom in the last 30 days is 49%, which means that the audience demand for Lovecraft Country is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Lovecraft Country in the United Kingdom. We provide our partners with smart entertainment industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.