The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive at an OTT platform or TV series financing company, "Lovejoy" can be a fantastic opportunity. Here are some ways demand data can help you make better content-related decisions:
- Content Valuation: Parrot Analytics’ demand data can help you to estimate how valuable a series like "Lovejoy" is and how much you should be willing to spend on it. By examining the demand-tonnage of the series, you can judge how much of a contribution it would make to your catalog. With Lovejoy’s growing demand in recent months, you will have a better sense of what your platform has to gain from adding this series to its content library.
- Acquisition Decisions: If you are considering acquiring the rights to distribute "Lovejoy", Parrot Analytics data can help you make an informed decision. By examining its popularity in various global markets and how it stacks up against competitors in the same category, you can judge whether the series has the potential to grow.
- Programming Decisions: Say you are a network executive and you have recently obtained the rights to air "Lovejoy" on your linear network. Demand data helps you to better understand what series or movies to place around "Lovejoy" in order to retain and grow your audience. As well as understanding which shows are similar to "Lovejoy" and which shows fans of "Lovejoy" engage with most, executives can use this data to help determine the optimal release schedule for the episodes.
- Distribution Decisions: Demand data can provide insight into what global markets you should target to distribute "Lovejoy". With 0.6x audience demand in the United Kingdom, you could optimize your distribution strategy to match the popularity of the show in other markets like the Netherlands, Canada, the United States, or Australia, where demand is at an okay level.
Demand data provides a deep understanding of the "Lovejoy" audience and how they are engaging with the show. Executives can use this information to make more informed content, distribution, acquisition decisions, and programming decisions. Beyond "Lovejoy", executives can use demand data to assess the global popularity of other TV shows, learn the content strategies of their competitors and judge the ROI of their own strategies.
This is Lovejoy's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Lovejoy travels internationally.
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Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Comedy genre and assess the strengths and weakness of the competition’s content e.g. BBC One, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as BBC One to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lovejoy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC One by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lovejoy, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Lovejoy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovejoy, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Lovejoy in the United Kingdom. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.