The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, examining audience demand data on titles can help in making more informed content, acquisition, distribution, and programming decisions. "Mad Men" serves as a perfect example of how demand data can help determine a show's value and provide insight into its performance. The show has good demand in the United Kingdom, being 8 times more in demand than the average show, but its demand has been decreasing recently. The global demand for the show is outstanding, and its longevity is exceptional, which means it has held up well since it premiered.
One can also examine which markets the show is most in-demand in over the last 30 days and whether they are currently available or not to further develop a content strategy. The show is outperforming the average TV show demand by a large margin in all of its top 10 global markets, with the United States being the top market, followed by France, Canada, and Brazil. This kind of data can inform distribution decisions and help prioritize content acquisition in certain regions.
Demand data can also inform strategic programming and monetization decisions. The show's travelability is outstanding, which means it could be monetized in regions outside of its country of origin. "Mad Men" also has outstanding franchisability, which highlights its potential for spin-offs or franchises. TV executives can use this data to determine the best content for achieving their goals or to evaluate titles' worth when negotiating distribution, licensing, and production deals.
Demand data can also be useful in optimizing marketing campaigns for TV series. Momentum, the pace of growth, is likewise good, showing that the show is still attracting audiences. During February 2024, some focus could have been placed on rekindling interest in the show, and it paid off since demand spiked in late February.
Finally, the demand data can be useful in assessing a TV series' ability to drive subscriptions, monetize the content, and avoid customer churn. Given that "Mad Men" maintained exceptional demand over time, one can presume a higher chance of repeat viewership, hence mitigating churn. Additionally, understanding which shows are attracting new subscribers can inform content acquisition decisions, while up-and-coming titles with high demand can help grow a streaming service's audience.
In conclusion, leveraging demand data can help TV executives make informed decisions about content valuation, expansion, distribution, programming, and marketing. It provides a valuable perspective on a show's global demand, its potential for travelability and franchising, and its ability to retain customers and attract new ones.
Mad Men's travelability to the United Kingdom in the last 30 days is 53%, which means that the audience demand for Mad Men is 53% of the demand in its country of origin, United States. Click through to another market to discover how well Mad Men travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. AMC, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mad Men.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mad Men from partners like AMC.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mad Men? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as AMC to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from AMC by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mad Men. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as AMC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mad Men), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as AMC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mad Men, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular AMC‘s Mad Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mad Men, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Period Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using global tv demand datasets from Parrot Analytics for Mad Men in the United Kingdom. We provide our partners with far-reaching television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.