The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, looking at the data provided for "Madam Secretary", you can use demand data to help make more informed acquisition decisions, programming decisions, content valuation, and distribution decisions. Here are some key takeaways and how they can be useful in strategic decision-making processes:
Content Valuation:
- Demand-based content valuation is a useful tool to estimate a show's worth to a specific platform in a given region. As for "Madam Secretary," its worldwide audience demand and travelability are good. The show has higher demand than 96.4% of all drama titles in the United Kingdom, which makes it a valuable asset in the drama genre to a UK-based platform.
Acquisition Decision:
- Furthermore, by examining the top 10 global markets where "Madam Secretary" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets, making it a good potential acquisition to cater to the global audience.
- The show has spin-off potential, according to the data on its franchisability; hence, it is a good investment opportunity for a studio or content distributor to partner with the production company for creating spin-offs.
Programming Decision:
- The Parrot Pulse for "Madam Secretary" provides an independent measure of its global performance across six dimensions. From the data on its momentum, we can conclude that the show's pace of growth is okay, which can inform programming decisions.
Distribution Decision:
- Travelability quantifies a show's international demand relative to its home market, and for "Madam Secretary," it is good. With the show achieving outstanding audience demand of 4.8x in the United States as its number one market globally, the show has the potential to travel and perform well in other markets. This finding can inform distribution decisions for the show in other countries and regions.
Additional Questions and Insights:
- You can use demand data to answer questions like how popular is my show in this market or any other market in the world, which can inform decisions related to global expansion, acquisition, and distribution.
- You can assess the show's ability to drive subscriptions and mitigate churn by using demand data to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
- By examining the cross-demographic affinity analysis provided by Parrot Analytics, we can learn about the current audience and optimize upcoming productions for success.
- Through data on market opportunities for content acquisition and production, television executives can make informed decisions on the type of content to focus on and maximize future content investments.
In conclusion, content demand data provides an analytics approach to creative decision-making. Using demand data can help you estimate how much a show is worth, calculate the ROI a specific title will bring for any given platform, assess a TV series' ability to drive subscriptions and mitigate churn, and many more. With demand data, television executives can make data-informed decisions, thereby maximizing the potential of their content and staying ahead of competition in a fast-paced industry.
Madam Secretary's travelability to the United Kingdom in the last 30 days is 40%, which means that the audience demand for Madam Secretary is 40% of the demand in its country of origin, United States. Click through to another market to discover how well Madam Secretary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Madam Secretary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Madam Secretary also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Madam Secretary, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 16, 2024, 4:33 a.m. PST using television demand content from Parrot Analytics for Madam Secretary in the United Kingdom. We provide our partners with extensive TV capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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