The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you looking to make more informed content decisions, acquisition decisions, or distribution decisions for your entertainment platform? If so, you need to leverage demand data to unlock powerful insights into your audience's preferences and behaviour. One example of how demand data can be used to drive strategic decision-making is through a content valuation system to answer the question, "how much is my show worth?" In the case of "Mairimashita! Iruma-kun," we can see that it has 3.2 times the audience demand of the average show in the United Kingdom over the last 30 days, which means that this show is currently high in demand. Only 8.6% of all TV shows have this level of demand. While the show's demand has been increasing recently, its overall ranking in January in the UK was #1024, indicating the importance of monitoring trends over time.
If you're interested in determining the show's value to your platform, you can use Parrot Analytics content valuation system, which is based on demand data. This system enables you to identify the dollar value contribution of any title to any platform in any region. For example, you can use demand data to calculate the ROI that a particular show will bring to your streaming platform. You can also assess a TV series' ability to drive subscriptions and mitigate churn by using demand data. This is important because it allows you to invest in content with high demand, which ultimately maximizes revenue and audience engagement.
Demand data also helps in making programming decisions. By understanding how audiences respond to different genres and content types, you can optimize your programming schedule for maximum engagement. In the case of "Mairimashita! Iruma-kun," we can see that it ranks at the 94.9th percentile in the drama genre in the United Kingdom for January, indicating high demand as compared to other drama titles. The show's fans also tend to enjoy similar genres like "Love Live! Superstar!!," "Encouragement Of Climb," and "Kaguya-sama: Love Is War (かぐや様は告らせたい ~天才たちの恋愛頭脳戦~)." You can use this information to curate content recommendations for your audience and improve discovery on your platform.
Distribution decisions also benefit from leveraging demand data. For example, travelability measures how much a show's international demand compares to its home market. "Mairimashita! Iruma-kun" has okay travelability, which means that the show has more potential for international distribution. Furthermore, you can use demand data to make decisions on supply and demand, helping you determine what type of content to acquire or produce based on what your audience is looking for.
Finally, demand data is crucial in making acquisition decisions. By analyzing demand trends for individual shows, you can identify which titles are worth investing in and which are under-monetized. Additionally, analyzing which titles attract and retain subscribers can help you determine what shows to buy to grow your audience and keep your existing audience happy. For "Mairimashita! Iruma-kun," we can see that it has good demand in the United Kingdom, the United States of America, Germany, and Sweden, among others. This information can be used to target specific regions for distribution or acquisition of the show.
In conclusion, demand data provides valuable insights to entertainment executives when making content, acquisition, distribution, and programming decisions. Leveraging this data to drive strategic decision-making is key to maximizing audience engagement, revenue, and platform growth. By examining shows like "Mairimashita! Iruma-kun," executives can identify key trends and audience preferences to guide their decision-making process and ultimately drive success.
Mairimashita! Iruma-kun (魔入りました!入間くん)'s travelability to the United Kingdom in the last 30 days is 45%, which means that the audience demand for Mairimashita! Iruma-kun (魔入りました!入間くん) is 45% of the demand in its country of origin, Japan. Click through to another market to discover how well Mairimashita! Iruma-kun (魔入りました!入間くん) travels internationally.
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Acquire the best shows from partners such as NHK to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mairimashita! Iruma-kun (魔入りました!入間くん)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular NHK‘s Mairimashita! Iruma-kun (魔入りました!入間くん) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NHK and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mairimashita! Iruma-kun (魔入りました!入間くん), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been revised on March 29, 2024, 3:33 a.m. PST using analytics from Parrot Analytics for Mairimashita! Iruma-kun (魔入りました!入間くん) in the United Kingdom. We provide our partners with deep SVOD competencies to help them drive better and more informed content distribution strategies. Contact us today to find out more.