The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, one of the most critical decisions you need to make is to determine which shows to produce, acquire, distribute and program. This requires a deep understanding of what content resonates with your target audience to generate demand for your platform or network. Fortunately, demand data powered by Parrot Analytics can help you make more informed decisions.
In this context, let's use the TV show "Man Vs. Wild" to demonstrate how demand data can inform content decisions. We can see that "Man Vs. Wild" has achieved an audience demand of 2.1 times the average show in the United Kingdom over the last 30 days. Only 8.6% of all TV shows have this level of demand, indicating that it is doing well. Furthermore, compared to its demand of 2.1 times the average over the last 90 days, we see that demand for this show has been increasing recently. Therefore, we can expect a positive response from the target audience, indicating that the content is valuable.
Additionally, we can use demand data to evaluate the popularity of "Man Vs. Wild" against other TV shows. We see that the show ranks at the 94.9th percentile in the documentary genre in March 2024 in the UK, indicating high demand. Furthermore, we can use Parrot Analytics' new tool, Parrot Pulse, an independent measure of its global performance across six dimensions, to measure a TV show's momentum, longevity, reach, travelability, franchisability, and demand. This data shows that "Man Vs. Wild's" momentum (the pace of growth) and longevity are both good, indicating the show has substantial potential to be a reliable and engaging production for viewers.
Suppose you are considering acquiring or distributing the show "Man Vs. Wild" in another market. In that case, you can use demand data from different regions to determine demand and help you make more informed distribution decisions. We can see that "Man Vs. Wild" is most in-demand in France, where it has 3.4 times the average demand of a typical show, and in Romania, where it has good audience demand.
Using demand data can help a network or a platform to measure the success of a show, monitor and respond to trends and identify untapped opportunities. Demand data can further be used to understand the performance of a show, the target audience's size and demographics, and how every other show ranks against it. Suppose you have a specific demographic viewing "Man Vs. Wild" in the United Kingdom and you want to target that audience in France. In that case, you can use demand data to identify demand in that market, paving the way for successful streaming of the show.
Moreover, with demand data's help, you can acquire and program the right content that will be popular with your subscribers and reduce churn rates. You can find shows like "Man Vs. Wild" that fans of your current hit series will also watch. This audience delight can positively impact your revenue, especially when it comes to SVOD platforms.
Finally, by using demand data to measure the popularity of a show, you can reduce programming costs and better allocate resources to acquire or produce shows that have high demand in the market. This can help reduce risk and make content acquisition more profitable.
In conclusion, Parrot Analytics' demand data is a powerful tool for content evaluation, acquisition, and distribution decisions. Content valuation leveraged by demand data can provide an economic valuation system powered by global content demand and supply. Demand data can be used to compare shows, analyse trends, and discover untapped opportunities. By considering demand data, executives in the entertainment industry can make more informed decisions and gain a competitive advantage in a crowded and ever-changing market.
This is Man Vs. Wild's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Man Vs. Wild travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery Channel‘s Man Vs. Wild is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Man Vs. Wild, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Survival Reality), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 17, 2024, 2:02 p.m. PST using global television demand analytics from Parrot Analytics for Man Vs. Wild in the United Kingdom. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.