The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you may be looking for ways to make informed decisions about content valuation, acquisitions, distribution, and programming. One powerful tool at your disposal is demand data, which can help you better understand what content audiences are eager to consume, how well a particular show is holding up over time, and where a show is most popular. In this context, let's take a look at how demand data can inform strategic decision making through the example of the United Kingdom's performance of the show "Mars" for the month of February 2024.
Content Valuation: The demand data on "Mars" can provide valuable insight into the show's value. For example, the content valuation system can be based on demand data and can reveal the show's dollar value contribution to any platform in any region. By analyzing the show's recent increase in demand within a 30-day period as compared to the peak demand over the course of one year, you can get an idea of its value for the platform.
Acquisition Decisions: The demand data for "Mars" can help in decision making regarding acquisitions. By assessing the show's ability to attract and maintain audiences, you can determine whether it's worth investing in the acquisition of this show as it has been able to maintain its demand in the United Kingdom over the months.
Distribution Decisions: Demand data for "Mars" can help in decision-making regarding the show's distribution in the United Kingdom. The show's demand is good in the region, and it has even moved up in rank over that month. Therefore, you can analyze the show's global performance for each market on demand data, which can help determine whether the show would be a good fit for particular platforms in certain regions.
Programming Decisions: The demand for "Mars" in the United Kingdom increased in February, which indicates that the show is maintaining its popularity with audiences. As such, programming decision-makers can leverage this type of data to determine how to schedule or rerun shows of this kind, and determine their sustainability in maintaining the audience, as well as compare the show's performance to similar shows.
Content decisions: The demand data on the show can provide valuable insight into what audiences are interested in watching. Additionally, analyzing the show's affinity with other shows can also provide an opportunity for cross-promotion and potentially expand the audience by advertising or bundling similar content. Therefore, decision-makers can analyze the top 10 global markets to determine where a particular show, like this one for example, might be most popular, allowing a strategy to market the show or devise a dubbing plan to reach a wider audience.
Combining your industry knowledge with demand data can provide you with valuable insights such as determining a show's value, predicting its performance, identifying the right platforms and regions to distribute it, or providing recommendations for content bundles or partnerships. Hence, Parrot Analytics' demand data has a transformative role to play in helping you to make more informed and data-driven decisions that maximize ROI.
Mars's travelability to the United Kingdom in the last 30 days is 36%, which means that the audience demand for Mars is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Mars travels internationally.
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Acquire the best shows from partners such as National Geographic Channel to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular National Geographic Channel‘s Mars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for National Geographic Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mars, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using television demand content from Parrot Analytics for Mars in the United Kingdom. We provide our partners with smart television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.