The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can make more informed decisions about content acquisition, distribution and programming through demand data analytics. Analyzing a popular TV series, "Marvel's Agent Carter," we can draw insights on the content's performance and predict trends. By analyzing "Marvel's Agent Carter" in the UK for February 2024, we can answer these questions:
- Content Valuation: "Marvel's Agent Carter" has a good global performance across six dimensions, with the worldwide audience demand across all platforms rated good, and the show's travelability rating okay. The show's longevity is outstanding, while momentum, the pace of growth, is likewise outstanding. The show's franchisability (spin-off potential) is good, and its reach (the number of people expressing demand for a show) is outstanding. Being among the top 8.6% TV series having such audience demand in the UK implies that the show has considerable dollar value contribution to any platform. Content valuation powers Parrot Analytics' content valuation system, which uses demand data to estimate the worth of a series and its impact in any region. Parrot Analytics content valuation is an economic valuation system based on global content demand and supply.
- Programming: The show's demand has increased in the UK by 4.5% in February 2024 compared to its demand 90 days ago. Such an increase in demand during a specific period could inform programming decisions, such as creating more similar content to the show to keep the audience engaged. Analyzing the show's genre percentile, we can see that it is ranking of 93.4th percentile in drama genre, which means it has higher demand than 93.4% of all drama titles in the UK. Consequently, entertainment executives can use such information to decide on creating more drama content.
- Distribution: "Marvel's Agent Carter" has higher demand in some countries than in others, with China being the show's number one market globally, while in Canada, Ukraine, and Germany, demand is only ok. Executives can target specific regions with more demand to optimize content distribution.
- Acquisition: Parrot Analytics' demand data also uncovers the similarity in preferences between “Marvel’s Agent Carter” and other TV series that the audience like, which include “Marvel's Jessica Jones”, “Sherlock” among others. This information can be used to inform acquisition decisions concerning which other titles the company should consider acquiring.
- Global Expansion: By examining where the show is popular globally, executives can get insights on the potential countries or regions where they can produce or acquire content. This data can help identify international content opportunities to drive global expansion.
In conclusion, Parrot Analytics' demand data analytics provides global entertainment executives with valuable insights into making informed decisions on content valuation, distribution, programming and acquisition, as well as opportunities for global expansion. By analyzing the show's performance, executives can make data-driven decisions and take calculated risks to optimize their platforms or portfolios and to enhance the audience's experience.
Marvel's Agent Carter's travelability to the United Kingdom in the last 30 days is 30%, which means that the audience demand for Marvel's Agent Carter is 30% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Agent Carter travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Agent Carter), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Marvel's Agent Carter is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Marvel's Agent Carter also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Agent Carter, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Marvel's Agent Carter in the United Kingdom. We provide our partners with deep TV series expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.
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