The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can be incredibly useful when it comes to making content decisions. Take, for example, "Marvel's Jessica Jones" in the United Kingdom for the month of November 2023. By looking at the demand data for this show, executives can gain insights into its audience and popularity, making more informed decisions in content acquisition, distribution, and programming.
First and foremost, content valuation can be done using demand data. Content valuation uses demand data to answer questions such as: how much is my series worth, how much of my series’ value is being driven by demand for one of its stars, what is the value of a content library to a platform over time, and so on. With 3.5 times the audience demand of the average show in the UK over the last 30 days, "Marvel's Jessica Jones" has good demand in the country. This can indicate a high dollar value contribution to any platform acquiring or distributing this show in this region.
Using demand data can also help executives determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. This is applicable to an individual series or an entire library, which allows for the unbundling of the value of content on any streaming service.
Demand data can also inform acquisition and programming decisions. By knowing what other shows "Marvel's Jessica Jones" fans like, for example, executives can make informed programming decisions and potentially acquire content that caters to those audiences. In this case, fans of "Marvel's Jessica Jones" also like "Marvel's Luke Cage," "Marvel's Daredevil," and "Better Call Saul," amongst others.
Furthermore, demand data can help with subscriber acquisition and retention. By knowing which titles attract and retain subscribers, executives can make informed content acquisition decisions and potentially retain existing subscribers. For example, in November, audience demand for "Marvel's Jessica Jones" increased by 45.6% in the United Kingdom, indicating that the show may be effective in attracting new subscribers to a platform in this region.
Finally, demand data can be used to make optimal release strategy and pricing decisions, ensure that content is being seen by the right audience, and even inform pre-release marketing campaigns ahead of premiere.
In conclusion, demand data provides entertainment executives with insights into the popularity of a particular show and can inform decisions around content acquisition, distribution, and programming. In this case, analyzing the demand data for "Marvel's Jessica Jones" in the United Kingdom for the month of November 2023 reveals that the show has good demand in the country, is increasing in popularity, and attracts and retains subscribers. By incorporating demand data into decision-making processes, executives can make more informed decisions and potentially increase the success and profitability of their content.
Marvel's Jessica Jones's travelability to the United Kingdom in the last 30 days is 33%, which means that the audience demand for Marvel's Jessica Jones is 33% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Jessica Jones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Marvel's Jessica Jones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Marvel's Jessica Jones also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Jessica Jones, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been regenerated on Dec. 10, 2023, 1:13 p.m. PST using global tv demand analytics from Parrot Analytics for Marvel's Jessica Jones in the United Kingdom. We provide our partners with meaningful OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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