The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is essential to use audience demand data to make informed content decisions. By examining audience demand data, you can have a better idea of how your content is performing. The case study of "Marvel Studios: Assembled" for March 2024 in the United Kingdom provides several insights that can inform your strategic decisions.
Content Valuation: One of the main benefits of using demand data is that it can be used to valuate content. Using Parrot Analytics' content valuation system, you can estimate the dollar value contribution of any title to any platform in any region. You can estimate the baseline value of a title and assess its ability to drive subscriptions or mitigate churn. By examining the demand data of "Marvel Studios: Assembled," it is evident that the show has good audience demand in the United Kingdom, Australia, Germany, China and the Netherlands. The show's popularity has been increasing recently, and with 4.8 times the audience demand of the average show in the United Kingdom, it is apparent that "Marvel Studios: Assembled" has a significant contribution to the valuation of its parent studio's IP.
Program Acquisition: Using audience demand data means you can decide which titles to acquire based on their potential popularity. Suppose you are considering purchasing a new documentary series. In that case, you can use the demand data of "Marvel Studios: Assembled" to understand how a high-quality production can influence the audience. The fact that "Marvel Studios: Assembled" ranks in the 98.3rd percentile in the documentary genre means that there is a high demand for documentary shows that feature behind-the-scenes content.
Distribution: By examining the top 10 global markets where "Marvel Studios: Assembled" is most in-demand over the last 30 days, it is clear that the show outperforms the average TV show's demand in each of these markets. The show is performing exceptionally well in the United States, where it has six times the average audience demand. This indicates that "Marvel Studios: Assembled" could be a popular title for platforms targeting the US market. Meanwhile, in the UK, demand is good, making "Marvel Studios: Assembled" a valuable asset for platforms operating in Britain.
Programming: Parrot Analytics demand data can provide insights into upcoming production's optimal launch and pricing strategies. Momentum metrics, which measure the pace at which demand is growing, reveal the show's outstanding performance and suggest that the marketing campaign surrounding "Marvel Studios: Assembled" has been effective. This insight could help guide the pricing strategy for studios marketing their content.
In addition, using demand data allows you to make more informed decisions about the kind of content your platform will produce in the future. Viewing data for concepts that exhibit the greatest opportunity for development can inform your production decision making. In conclusion, by leveraging audience demand Data, entertainment executives at OTT platforms, TV series financing and production companies, content distributors and talent agencies can make informed content valuation, acquisition, distribution, and programming decisions, ensuring that their platforms continue to thrive in the fast-changing market.
Marvel Studios: Assembled's travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Marvel Studios: Assembled is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel Studios: Assembled travels internationally.
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Acquire the best shows from partners such as Disney+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel Studios: Assembled), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel Studios: Assembled is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel Studios: Assembled, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global demand analytics from Parrot Analytics for Marvel Studios: Assembled in the United Kingdom. We provide our partners with meaningful subscription-video-on-demand workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.