The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make better programming decisions for your platform or network? Look no further than Parrot Analytics's demand data analysis. Using "Masha's Tales" as an example, we will explore how our demand data provides insights into content valuation, can inform acquisition and distribution decisions, and help with programming decisions.
Let's start by considering content valuation. Using demand data, Parrot Analytics is able to provide an economic valuation of a specific title that reveals its dollar value contribution to any platform or network in any region. With "Masha's Tales," we see it has achieved outstanding demand in the United Kingdom, where it is 12.3 times more popular than the average show. This information provides a strong argument for the show's continued value on the platform. The travelability metric, which measures international demand relative to a show's home market, is exceptional for "Masha's Tales," indicating its high global value. Additionally, the outstanding franchisability metric highlights the potential for spin-off expansion, which can create additional value for the show.
Demand data can also inform acquisition and distribution strategies. By examining the top 10 global markets where "Masha's Tales" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. This information could lead to potential deals to acquire the show in these markets or to strategic distribution efforts in those countries.
Finally, demand data can aid in the decision-making process for programming choices. If we consider the show's March performance in the UK where it increased by 0.2% and experienced a spike in demand in mid-March 2024, it may make sense to prioritize promotion for the show in the short-term to capitalize on this growth momentum. Furthermore, assessing the show's audience affinity clusters and similar programs that fans of "Masha's Tales" also watch can help identify potential programming opportunities.
In conclusion, demand data analysis serves entertainment executives in their decision-making processes. Content valuation, acquisition, distribution, and programming strategy can all be informed by understanding audience demand. Armed with this critical information, executives can make informed decisions and maximize value for their platforms, networks, and audiences.
Masha's Tales's travelability to the United Kingdom in the last 30 days is 60%, which means that the audience demand for Masha's Tales is 60% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha's Tales travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Russia-1, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Masha's Tales.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Masha's Tales from partners like Russia-1.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Masha's Tales? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Russia-1 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from Russia-1 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Masha's Tales. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Russia-1 to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Masha's Tales), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Russia-1 by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Masha's Tales, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha's Tales is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha's Tales, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been revised on April 19, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Masha's Tales in the United Kingdom. We provide our partners with meaningful television industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.