The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives making content decisions or acquisition decisions can benefit from demand data as it provides an accurate measure of a show's popularity and potential success. Using the example of "Monarch" in the United Kingdom, demand data can help executives make more informed decisions by answering various questions.
Firstly, demand data can offer insights on content valuation. For example, executives can use the demand data to estimate the dollar value contribution of "Monarch" to any platform and in any region. In this case, the show has good demand compared to other titles in the UK, and its demand has been increasing in the last 30 days. This information can help bring clarity when making decisions around the incremental investment to make for Monarch.
Demand data also helps answer questions around supply and demand. This insight can provide executives with ideas about the type of content they should produce or acquire to meet audience demand. For instance, the executives can consider acquiring or producing more musical dramas as "Monarch" has high audience demand in the UK music genre in March.
Furthermore, demand data can inform decisions on programming and distribution. Executives can use the data to determine the best release strategy for "Monarch." In this case, the show experienced a spike in demand in late March in the UK, which can suggest that a good release strategy would be to release the show or further promote it during this period.
Demand data can also aid in subscriber acquisition and retention. In this case, executives can use the data to determine if "Monarch" is expected to attract new subscribers to their platform, making it a strategic asset. The show outperforms the demand of the average TV show in the top 10 global markets, including the United States, which is its top-performing market. Additionally, the 6.7% increase in audience demand during March could indicate that its trending upward, making it a strategic acquisition or title to invest in.
In conclusion, demand data can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The example of "Monarch" highlights the many insights executives can get from demand data, from content valuation, supply and demand, and programming decisions to achieve maximum subscriber acquisition and retention.
Monarch's travelability to the United Kingdom in the last 30 days is 113%, which means that the audience demand for Monarch is 113% of the demand in its country of origin, United States. Click through to another market to discover how well Monarch travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Fox Network‘s Monarch is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monarch, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Musical Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Monarch in the United Kingdom. We provide our partners with extensive TV series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.