The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is an important tool for entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. For instance, consider the case of "Monarch Of The Glen" in the United Kingdom in March 2024. Parrot Analytics measured the show’s demand using various metrics, which in turn provided insights that can inform strategic decisions.
One key finding is that demand for "Monarch Of The Glen" is good, with 3.0 times the audience demand of the average show in the UK over the last 30 days. This metric is useful for content valuation. For instance, Parrot Analytics’ content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. This means entertainment executives can determine how much to spend on content by quantifying the platform-specific marginal revenue contribution that a title will bring to any given platform.
Another key insight from the demand data is that the show dropped in rank by 1912 spots during March in the United Kingdom. This could signal a need for programming decisions by identifying which titles to buy and how to allocate funds to maximize future content investments. Also, only 8.6% of all TV shows have this level of demand, indicating that it qualifies as a strategic asset for streaming platforms that want to drive subscriptions and mitigate churn.
Similarly, the show ranks at the 97.3th percentile in the romance genre in March, indicating that it could be successful enough at attracting and retaining subscribers looking for romantic content, especially if a streaming company has a gap in that area. This genre information is valuable for identifying supply and demand opportunities and for understanding local whitespaces, which indicates what is resonating most with the audience.
Additionally, our analysis shows that the show's momentum, or the pace of growth, is okay. This is valuable for pre-release marketing, especially when optimizing marketing campaigns ahead of premiere. Similarly, the show’s reach, or the number of people expressing demand for a show is poor, suggesting that acquisition efforts could target specific audiences to improve its reach.
Finally, examining the top 10 global markets where "Monarch Of The Glen" is most in-demand can inform distribution decisions. For instance, the show outperforms the demand of the average TV show in each of these markets. Therefore, a content distributor could use the demand data to identify which platforms to target for the distribution of "Monarch Of The Glen" and other content.
In conclusion, demand data can help entertainment executives make more informed decisions concerning content valuation, acquisition, distribution, programming, marketing, supply and demand, and audience retention and acquisition. Parrot Analytics' demand data can help executives make data-driven decisions related to the entertainment industry. The case study of "Monarch Of The Glen" further illustrates how demand data can drive strategic decisions for any title in any region.
This is Monarch Of The Glen's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Monarch Of The Glen travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Monarch Of The Glen is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Monarch Of The Glen, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 17, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Monarch Of The Glen in the United Kingdom. We provide our partners with valuable entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.
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