The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, there are many questions to consider when making content decisions that will appeal to a global audience. One tool that can help with this is demand data, which can reveal insights into consumer behavior and content preferences. Using "Mrs. Brown's Boys" as an example, we can explore how demand can inform content, acquisition, distribution, and programming decisions.
Content Valuation: Using demand data, it is possible to estimate the potential value of a title. For instance, the show "Mrs. Brown's Boys" has a high demand level in the UK, ranking at the 95.0th percentile in the family genre. This indicates that the value of the show as a strategic asset for a streaming platform is significant and deserves attention. The Parrot Analytics content valuation system can assign a dollar value to any title, making it easier to evaluate the ROI of specific content.
Acquisition Decisions: Demand data can help to determine whether a new title is worth acquiring, or whether a content library should be added to an existing platform. Based on the demand for "Mrs. Brown's Boys" in the UK, it appears to be a valuable acquisition for platforms, especially in Canada, where it is the most in-demand title. Similarly, examining the top 10 global markets where "Mrs. Brown's Boys" is most in-demand over the last 30 days can help determine where to focus acquisition efforts.
Programming Decisions: Demand data can inform programming and scheduling decisions, such as the release strategy and pricing of a show. With the demand for "Mrs. Brown's Boys" increasing in late March, it would be wise for stakeholders to release new episodes or special features around this time to take advantage of the spike in interest. Additionally, by examining the top 10 global markets, companies can gauge preferred release dates and pricing models specific to each region.
Distribution Decisions: Based on the Parrot Pulse for "Mrs. Brown's Boys", it appears that the show has issues with travelability, or its international appeal. Understanding where a title is globally popular can help with distribution decisions, particularly when deciding which platforms to target for content distribution. In the case of "Mrs. Brown's Boys," it has the highest demand in Canada, followed by Australia and the UK. Platforms looking to expand in these regions may want to consider adding the show to their catalogs.
Retention and Acquisition Decisions: Demand data plays an essential role in deciding which titles to buy, retain, or let go to keep subscribers happy. Platforms can examine demand data to identify what titles attract or retain viewers. Based on the demand for "Mrs. Brown's Boys" increasing by 8.9% over the last 30 days, it is performing well and should be considered for retention. Similarly, understanding how much a show is worth to another streaming platform based on demand can help platforms decide whether to hold onto or sell a title.
In conclusion, by using Parrot Analytics demand data, TV executives can make more informed decisions regarding content valuation, acquisition, distribution, programming, and retention and acquisition decisions. It allows executives to quantify a title's specific marginal revenue contribution, how well the title drives engagement across the rest of the catalog and undergo scalability concept experimentation to understand what fans like or dislike. By utilizing this robust system, companies can reach a broader audience and create high-quality content that resonates with viewers worldwide.
This is Mrs. Brown's Boys's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mrs. Brown's Boys travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Mrs. Brown's Boys is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mrs. Brown's Boys, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:04 p.m. PST using analytics from Parrot Analytics for Mrs. Brown's Boys in the United Kingdom. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content investment strategies. Contact us today to find out more.