The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at an OTT platform or SVOD platform, it is important to make informed content acquisition decisions based on audience demand data. In the case of "Ms. Marvel", the show has a good level of demand in the United Kingdom compared to the average show, as it has 5.3 times the audience demand of the average TV show in the UK over the last 30 days. This demand data can be used to determine the show's dollar value contribution to the platform's content library, which can inform its content valuation.
By examining "Ms. Marvel" on a 1 year rolling basis vs the last 30 days, we can see that the show has increased in popularity. Its peak demand over the entire year was 8.7 times the average, but over the last 30 days, it peaked at 6.5 times the average, indicating a 24.9% increase. The average demand of the show over a year is also significant at 5.2 times the average title. This data can inform content acquisition decisions based on trends in demand.
As a content distributor or TV production company, understanding audience demand for a show can assist in determining where to distribute it. In the case of "Ms. Marvel", its global performance across six dimensions is good, particularly in the US where the show's demand is outstanding. Additionally, the show outperforms the demand of the average TV show in the top 10 global markets where it is most in-demand, including Israel, Italy, Poland, France, Russia, Canada, Philippines, and the UK. This information can inform decisions on where to distribute the show and which markets to prioritize.
As a linear or pay TV network, understanding audience demand for a show like "Ms. Marvel" can assist in programming decisions for scheduling and timing. For instance, it is important to note that demand for the show spiked in mid-March 2024 in the UK, indicating that viewers were particularly interested at that time. Additionally, the show has good longevity, which means it maintains audience demand over time. This information can inform decisions around scheduling reruns or marathons of "Ms. Marvel", or making decisions on whether to invest in similar programming.
As an entertainment talent agency, understanding audience demand for a show like "Ms. Marvel" can inform decision-making around talent partnership opportunities. For instance, the show ranks at the 96.7th percentile in the comedy genre, indicating high levels of audience demand. Other shows that fans of "Ms. Marvel" also like include "Moon Knight", "The Boys", "Loki", "Obi-wan Kenobi", "Hawkeye", "WandaVision", "House Of The Dragon", "Secret Invasion" and "Andor". This data can inform decisions around talent partnerships for future programming related to these shows.
Overall, audience demand data can be leveraged in a variety of ways by different entertainment executives to inform strategic decision-making around content valuation, acquisition, distribution, programming, and talent partnerships. The case of "Ms. Marvel" in March 2024 is just one example of how demand data can be insightful.
Ms. Marvel's travelability to the United Kingdom in the last 30 days is 61%, which means that the audience demand for Ms. Marvel is 61% of the demand in its country of origin, United States. Click through to another market to discover how well Ms. Marvel travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ms. Marvel, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:03 p.m. PST using global tv demand analytics from Parrot Analytics for Ms. Marvel in the United Kingdom. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.