The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding the audience demand for content is crucial to make informed content, acquisition, distribution, and programming decisions. In this context, let's analyze the "Mtv Europe Music Awards" show in the United Kingdom using Parrot Analytics' demand data and how it can provide valuable insights for executives like you.
The article states that the "Mtv Europe Music Awards" show has 2.4 times the audience demand of the average show in the United Kingdom over the last 30 days, which can be considered good. This demand level is achieved by only 8.6% of the shows. However, compared to its demand of 3.1 times the average over the last 90 days, demand for this show has been decreasing recently. Therefore, executives can use this information to determine whether this show is continuously able to attract audiences or if it needs to be refreshed.
The explanation of the show's peak rank at #322 in the United Kingdom and its drop of 1,438 spots during November is an example of how executives can determine the popularity of a show in a particular region and how it varies with time. Similarly, the show's rank in variety genre aligns it with the preferences of the viewers, and being in the 96.1 percentile means it has a higher demand than 96.1% of all variety titles in the United Kingdom.
The list of shows that "Mtv Europe Music Awards" audience also likes is helpful for executives to identify other shows that can target the same audience or which can cross-promote the "Mtv Europe Music Awards" using various modes of advertising available.
By understanding the change in demand over the past 30 days and comparing it to the demand in the 1-year validation period, executives can determine if a show has become more popular recently, it indicates an increase in popularity, as demonstrated with the "Mtv Europe Music Awards" example in the provided analysis.
When looking at global performance, executives can use the Parrot Pulse tool to determine that the audience demand across all platforms is okay, whilst its travelability, momentum, and reach are good for "Mtv Europe Music Awards." This information can help executives expand the show's global popularity, as well as to determine the popularity of its spin-offs or franchises and where they are likely to perform well.
Finally, the executives can determine the top 10 global markets where "Mtv Europe Music Awards" is most in-demand over the last 30 days to judge its overall popularity. For example, the analysis showed that the show first premiered in 1994, yet has been able to maintain its audience demand, indicating its longevity.
In conclusion, Parrot Analytics' demand data provides a range of valuable insights that can be used for strategic decision-making by entertainment executives. For example, we have demonstrated in this article how focusing on a specific show like the "Mtv Europe Music Awards" can help executives with content valuation, determining the show's popularity in a specific region, as well as making informed decisions about future acquisitions, programming, and influence strategies for their target audience.
This is Mtv Europe Music Awards's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Mtv Europe Music Awards travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular MTV Europe‘s Mtv Europe Music Awards is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for MTV Europe and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mtv Europe Music Awards, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Music Variety), using our globally standardized Demand Expressions® metric.
This page has been revised on March 28, 2024, 1:12 a.m. PST using television demand content from Parrot Analytics for Mtv Europe Music Awards in the United Kingdom. We provide our partners with extensive television series competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.