The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives, understanding the demand for specific TV shows can help make more informed decisions about programming, content valuation, distribution, and acquisition. Using "Muppet Babies" as an example, we can illustrate how demand data can inform decision-making at different stages of the content lifecycle.
Starting with content valuation, entertainment executives can use demand data to answer questions like, "How much is my series worth?" and, "What is the baseline value of a title?" The Parrot Analytics content valuation system can reveal the dollar value contribution of any title to any platform in any region, helping executives understand the value of their content and make informed decisions about pricing and investments.
In the case of "Muppet Babies," the show's demand in the United Kingdom over the last 30 days was 2.3 times the average TV show in the region, indicating that it has a relatively high level of demand. This information can be used to assess the show's value to a particular platform, helping executives determine how much to spend on the show and whether it would be a good acquisition or distribution opportunity.
Moreover, demand data can also help executives evaluate a show's potential for global success. By taking into account the show's performance in different markets, executives can better understand which regions would be a good fit for the show and how to release it effectively. For example, "Muppet Babies" outperformed the average TV show in the top 10 global markets where it is most in-demand, including the United States, the Netherlands, Canada, Ireland, and New Zealand. This level of demand suggests that "Muppet Babies" has global appeal and could perform well in other markets.
A key advantage of demand data is that it can help executives identify trends and changes in audience behaviors over time. In the case of "Muppet Babies," the show's demand has been increasing recently, suggesting that it may be growing in popularity. However, executives also need to be aware of changes in demand over time so that they can respond quickly and adjust their strategies accordingly. Such insights can help inform decisions related to programming, marketing, or determining the ideal release window for a given show.
Finally, demand data can inform decisions related to audience retention and acquisition. By analyzing which other shows are popular with "Muppet Babies" fans, executives can identify opportunities to cross-promote shows or acquire related content. Additionally, since "Muppet Babies" ranks at the 93.0th percentile in the family genre, executives could use this insight to identify other family-focused content that would resonate with the same audience and, therefore, provide a good opportunity to acquire additional subscribers.
In summary, demand data can provide valuable insights for content valuation, distribution, acquisition, programming, and marketing decisions. By using "Muppet Babies" as an example, we have shown how demand data can be analyzed and used to inform decisions at different stages of the content lifecycle. Entertainment executives who leverage demand data can make more informed decisions about content, resulting in greater audience engagement and success.
Muppet Babies's travelability to the United Kingdom in the last 30 days is 17%, which means that the audience demand for Muppet Babies is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Muppet Babies travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Muppet Babies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Muppet Babies, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:48 a.m. PST using global television demand data from Parrot Analytics for Muppet Babies in the United Kingdom. We provide our partners with deep TV industry know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.