The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an OTT platform executive or content distributor, demand data, such as that generated by Parrot Analytics, is essential in making informed acquisition and distribution decisions. In this context, we analyzed December 2023's performance of "Murder In The Heartland" in the United Kingdom, a documentary TV series that delves into true crime stories from small American towns.
Content valuation is key to determining how much to invest in a show's production or rights. Parrot Analytics' content valuation system is powered by global content demand and supply, and can reveal the dollar value contribution of any title to any platform. This includes assessing a TV series' ability to drive subscriptions and mitigate churn, estimating cannibalization of audiences if a title is available on multiple services, and evaluating the value of exclusivity relative to the baseline value of a title.
Demand data enables the global valuation of IP. The popularity of a show across regions is an essential component of this analysis. For example, the demand for "Murder In The Heartland" in the United States is excellent, with good demand in Germany, Australia, the Netherlands, Slovenia, China, New Zealand, and Canada.
If you're a TV series financing company or entertainment talent agency, demand data helps with decisions concerning supply and demand. Understanding the type of content with the opportunity to acquire or produce is essential. By examining the performance of similar shows, such as "Holiday Baking Championship," "Diners, Drive-Ins And Dives," or "Killer Cases," financiers and talent agencies can identify trends and gaps in the market.
To television executives, demand data enables content valuation, informs marketing, and facilitates better decision-making concerning programming scheduling and release strategies. The Parrot Pulse, which measures global performance across six dimensions, provides a broader view of audience engagement with the show. For "Murder In The Heartland," momentum, longevity, and reach are solid, indicating that the show has seen recent audience growth. However, travelability and franchisability are poor, which means international markets may not have the same demand or opportunities for spin-offs as its domestic market.
To summarize, demand data powers not only content valuation, but also global concept testing, competitive benchmarking, and pre-release marketing, among others. For the month of December 2023 in the United Kingdom, "Murder In The Heartland" was a high-demand TV series, whose audience demand had been increasing despite a minor drop in its rank. By mapping its global performance, executives can make more informed content decisions that take into account the nuances of international markets.
Murder In The Heartland's travelability to the United Kingdom in the last 30 days is 35%, which means that the audience demand for Murder In The Heartland is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Murder In The Heartland travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in the United Kingdom as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. investigation discovery, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for the United Kingdom. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Murder In The Heartland.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Documentary. Using audience demand data, explore markets such as the United Kingdom to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Murder In The Heartland from partners like investigation discovery.
Studios in the United Kingdom are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Documentary) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Murder In The Heartland? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as the United Kingdom, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as investigation discovery to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in the United Kingdom. Contact us now to leverage a return-focused selection criteria for title acquisition from investigation discovery by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Murder In The Heartland. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as investigation discovery to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murder In The Heartland), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as investigation discovery by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Murder In The Heartland, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular investigation discovery‘s Murder In The Heartland is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for investigation discovery and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder In The Heartland, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Murder In The Heartland in the United Kingdom. We provide our partners with essential media industry analyses to help them drive better and more informed content sales strategies. Contact us today to find out more.