The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive looking to make more informed content, acquisition, or distribution decisions, demand data can be a valuable tool to utilize. Let's take a look at the example of the TV show "Murder, She Wrote" for March 2024 in the United Kingdom to understand how demand data can reveal insights and aid decision-making.
Content Valuation: Demand data can be used to value content by revealing the dollar value contribution of any title to any platform in any region. In the case of "Murder, She Wrote," we learn that it has 3.2 times the audience demand of the average show in the United Kingdom over the last 30 days, which is good. Only 8.6% of all TV shows have this level of demand. The demand of this show has been increasing recently, as its demand is 2.0 times the average over the last 90 days. Demand data reveals the baseline value of a title and how it is performing as an acquisition-driving or churn-reducing title.
Global IP Valuation: Demand data can also inform global IP valuation by revealing the popularity of a show in specific markets. When examining the top 10 global markets where "Murder, She Wrote" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. "Murder, She Wrote" has achieved outstanding audience demand of 6.0x in the United States and a good level of demand in other markets like Spain, Netherlands, Italy, Romania, Canada, Germany, and Brazil.
Content Acquisition: Demand data can be employed to help you make informed decisions about whether to purchase or produce content. "Murder, She Wrote" has spiked in demand in the United Kingdom by 40.3% in March, which could indicate strong potential for acquisition or production. Additionally, Parrot Analytics' demand data reveals which type(s) of content exhibit opportunity to acquire or produce. Lastly, Parrot Analytics' content valuation uses demand data to helps determine how much to spend on content and to quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog.
Programming Decisions: Demand data can help decide what titles to feature, where to feature them and when. In the case of "Murder, She Wrote" the show increased in its rank in the United Kingdom by 428 spots during March, which is positively indicative of viewer interest in the show. Additionally, demand data can help with optimal release strategy and pricing, as it provides insights into the best release strategy for content.
Marketing Strategy: Pre-release demand data and campaign momentum can inform promotional and targeted marketing efforts. Parrot Analytics' demand data powers affinity analysis by answering who the best talent and brand are to partner with, which TV shows will help to acquire or retain subscribers, and who the target audience is. Parrot Analytics can also help you optimize your marketing campaign ahead of premiere.
In conclusion, entertainment executives can derive valuable insights from demand data to inform any of their strategic decisions, from content valuation and global IP valuation to acquisition, programming, and marketing strategy. In the case of "Murder, She Wrote," we gain valuable insights into demand data that could help executives make informed decisions about what to acquire and how to release and market it. By leveraging Parrot Analytics' demand data, entertainment executives can make more data-driven decisions that lead to better business outcomes.
Murder, She Wrote's travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for Murder, She Wrote is 51% of the demand in its country of origin, United States. Click through to another market to discover how well Murder, She Wrote travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Murder, She Wrote), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Murder, She Wrote is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Murder, She Wrote, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2 p.m. PST using global demand data from Parrot Analytics for Murder, She Wrote in the United Kingdom. We provide our partners with smart TV industry know-how to help them drive better and more informed content advertising strategies. Contact us today to find out more.