The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content acquisition, programming, distribution, and valuation. Demand data can be used as a powerful tool to inform these decisions, by providing insights into audience preferences, the performance of a show in different regions, and the potential value of a content library to a platform over time.
For example, let's take a look at the case of "My Husband's Not Gay" in the United Kingdom. Using demand data, we can see that the show has been performing well in the region, with 5.1 times the audience demand of the average show over the last 30 days. This puts it in the top 8.6% of all TV shows in the United Kingdom. The demand for the show has also been increasing recently, with demand of 4.7 times the average over the last 90 days.
Demand data can also reveal the show's rank in the reality genre, and in March "My Husband's Not Gay" ranked at the 97.3th percentile, indicating higher demand than 97.3% of all reality titles in the United Kingdom. This can be valuable information when making programming decisions, as it indicates that audiences in the United Kingdom are interested in reality programming featuring the unique concept of the show.
Additionally, exploring other shows that fans of "My Husband's Not Gay" also like can reveal insights into audience preferences. Examining demand spikes in correlation with specific events or promotions can help you determine the efficacy of marketing campaigns.
Demand data can also be used to determine the show's potential value to a platform over time. By examining its level of demand in different regions, you can estimate its ability to drive subscriptions and mitigate churn. Furthermore, an economic valuation system powered by global content demand and supply, like Parrot Analytics' content valuation system, can be used to calculate the dollar value contribution of any title, to any platform, in any region. This can help with content acquisition, as you can determine how much to spend on a specific title, or on an entire content library.
Finally, examining the top 10 global markets where "My Husband's Not Gay" is most in-demand over the last 30 days can provide valuable insights into its audience and potential for global expansion. Understanding the differences in demand from region to region can inform content acquisition and programming decisions.
Overall, demand data provides entertainment executives with a powerful tool for making informed decisions when it comes to content acquisition, programming, distribution, and valuation. By harnessing these insights, executives can ensure they make the most of their content investments, while also delivering the programming that audiences want to see.
My Husband's Not Gay's travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for My Husband's Not Gay is 27% of the demand in its country of origin, United States. Click through to another market to discover how well My Husband's Not Gay travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Husband's Not Gay), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as TLC by incorporating country-specific trend and market demand factors for all markets including the United Kingdom. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Husband's Not Gay, including those that have not even been released. Appeal to your target markets, including the United Kingdom, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular TLC‘s My Husband's Not Gay is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Husband's Not Gay, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for My Husband's Not Gay in the United Kingdom. We provide our partners with deep SVOD competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.
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