The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
In the entertainment industry, success is driven by audience demand. The rise of streaming platforms and the ever-increasing number of content options have made it crucial for TV executives to accurately evaluate audience demand to make informed decisions concerning content acquisition, distribution, production, and programming. Demand data provides a critical component in making these decisions. Let’s examine how the demand data analysis for "Mysteries Of The Deep" for the month of March 2024 in the United Kingdom can be used by TV executives to make better decisions.
First, content valuation is one primary use of demand data. Parrot Analytics’ content valuation system is powered by global content demand. It enables executives to determine the dollar value contribution of any title, on any platform, in any region. By using demand data, TV executives can estimate the ROI a particular title would bring to a specific platform. The demand data evaluation for "Mysteries Of The Deep" shows that it has a good audience demand in the United Kingdom, 2.6 times the average show in the country over the last 30 days. From this, executives can know that this content can bring great value to their platform.
Another vital decision concern is matching content with the right audience. By leveraging demand data, executives can gain insights into the popularity of their content across different markets and demographics. For instance, the Parrot Pulse for "Mysteries Of The Deep" shows that its travelability is poor but that Norway is its number one market globally, where it achieved great audience demand of 2.6x. Executives can then use such demand data to target specific audiences or markets and adjust their acquisition, distribution, production, or programming strategy.
Furthermore, demand data can help executives make decisions on franchise development or spin-off. The demand analytics for "Mysteries Of The Deep" revealed that its franchisability is poor. However, executives could use demand data to determine which of their shows might have a higher spin-off potential by comparing the analytics of each show.
Additionally, demand data can enable the evaluation of a show's longevity, which measures its sustained audience demand over time. In the case of "Mysteries Of The Deep," the data showed that the show's longevity is okay. TV executives can apply such data to accurately decide which content to acquire or produce to increase viewership and engagement, increase customer satisfaction and reduce user churn.
Lastly, demand data can provide insights into pre and post-premiere, including how effective a marketing campaign is performing. In evaluating the momentum of "Mysteries Of The Deep," it shows okay pace of growth, indicating that the show's audience demand is continually increasing in recent times. This informs executives on how to optimize their marketing campaigns ahead of the series' premiere.
In conclusion, the entertainment industry is highly competitive, and understanding audience demand data is vital for success. The demand data on "Mysteries Of The Deep" can be leveraged by TV executives to make more well-informed decisions, from content acquisition, distribution, to programming, to long-term strategic planning. With Parrot Analytics' content valuation system, executives can accurately assess the monetary value of their content, inform strategic planning and increase sustainable growth.
Mysteries Of The Deep's travelability to the United Kingdom in the last 30 days is 310%, which means that the audience demand for Mysteries Of The Deep is 310% of the demand in its country of origin, United States. Click through to another market to discover how well Mysteries Of The Deep travels internationally.
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Acquire the best shows from partners such as Discovery+ to fortify your competitive position in the United Kingdom. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mysteries Of The Deep), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Discovery+‘s Mysteries Of The Deep is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Discovery+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mysteries Of The Deep, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Documentary Reality), using our globally standardized Demand Expressions® metric.
This page has been updated on April 18, 2024, 2:01 p.m. PST using tv demand analytics from Parrot Analytics for Mysteries Of The Deep in the United Kingdom. We provide our partners with essential content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.