The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is critical when making content decisions. Demand data provides insights on how popular a particular title is, and helps you understand the current audience trend, as well as future demand. By analyzing the demand data available for a show such as "Naruto," which has 9.0 times the audience demand of the average show in the United Kingdom, executives can use these insights to improve their programming, acquisition, distribution and decision-making processes.
Content Valuation is one area where demand data can be incredibly helpful. Our content valuation system is powered by global content demand, and provides detailed insights on how much a particular title is worth to a specific platform, in any given region. For "Naruto," we can see that the demand in the United Kingdom is exceptionally high, at 9.0 times the average show in that market. Platforms that are considering acquiring or distributing "Naruto" can use this demand data to understand the value of the show and make more informed decisions.
The Parrot Pulse for "Naruto" across six dimensions provides further insights into the show's global performance. Firstly, its worldwide audience demand across all platforms is exceptional, and its travelability is also exceptional, meaning it has high global appeal. This is supported by the fact that the show is in high demand across nine countries, and has particularly strong demand in Brazil, whilst France, Japan and Indonesia also having an outstanding performance.
The Parrot Pulse also provides information on the momentum of a show, measured by the pace of growth. For "Naruto," the momentum is exceptional and the show has increased in popularity by 6.1% over the last 30 days. This is a great indication that there is a growing interest in the show.
Longevity and Franschisability are also part of the six dimensions provided by Parrot Pulse. For "Naruto," the longitudinal analysis shows the audience demand of the show has held up since its premiere, meaning it has maintained the same level of great demand even after so many years since its first broadcast. This is indicative that the longevity for the show appears strong.
The franischisability, or spin-off potential for the show is also rated as exceptional, meaning that there is great potential for further monetizing the IP through spin-offs, such as movies, books or series. This is another factor that studios, production companies or platforms might consider when evaluating a particular title.
In addition to using demand data for content valuation, entertainment executives can also use this data for programming decisions, such as deciding which genre to focus on, or identifying the right target audience, and optimizing the release strategy and marketing campaign. In the case of "Naruto," the audience analysis shows that it is highly popular among fans of other shows such as "Game of Thrones," "The Sinner," "Supernatural" and "Avatar: The Last Airbender." by understanding the show's affinity groups, producers and networks can identify similar titles with a large audience and replicate their success.
Finally, using demand data can help platforms retain and acquire subscribers. By finding titles with high levels of fan overlap with existing subscribed users, platforms can better determine which titles are more important for churn reduction and which titles can attract new subscribers. The high demand observed for "Naruto" shows it has a dedicated fandom, which platforms could use as a base to attract new subscribers.
Naruto (ナルト)'s travelability to the United Kingdom in the last 30 days is 43%, which means that the audience demand for Naruto (ナルト) is 43% of the demand in its country of origin, Japan. Click through to another market to discover how well Naruto (ナルト) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Naruto (ナルト), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been modified on April 18, 2024, 2:03 p.m. PST using tv demand content analytics from Parrot Analytics for Naruto (ナルト) in the United Kingdom. We provide our partners with essential media industry competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.