The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment industry executives can leverage demand data, as exemplified by the analysis of "Never Mind The Buzzcocks," to make more informed content decisions that can lead to profitable returns. Demand data is used to evaluate a TV show's performance in relation to other shows on the market. The data also allows proper valuation of content, which is crucial when making acquisition, distribution, and programming decisions.
One critical question in content valuation is how much a particular show is worth in the market. In the case of "Never Mind The Buzzcocks," the show's demand in the UK is 4.5 times higher than the market average, and only 8.6% of all TV shows have this level of demand. Deducing from the spike in demand for the show, it is essential to examine the show's content and identify what intrigues the viewers to sustain its momentum and contemporize the content continually.
Demand data allows executives to determine the best release strategy for their content, analyze how much global appeal they have, and what audience to target. They can use demand data to discover previously untapped underrated content and tap into different markets and demographics. The demand data analysis of "Never Mind The Buzzcocks" reveals that the show is more in demand in Germany than in any other country. Such information is critical in creating opportunities for the global expansion of content and reaching new audiences.
Demand data also plays a vital role in subscriber acquisition and retention. In the case of "Never Mind The Buzzcocks," executives can use demand data to determine whether the show would attract new subscribers to their platform or retain their existing subscriber base. The show's increment in its rank by 365 spots during March in the UK is evidence that the show is doing well and may attract a new audience to the platform.
Entertainment executives can leverage demand data to analyze the show's global performance across six dimensions. For example, the Parrot Pulse for "Never Mind The Buzzcocks" reveals that the show has good audience demand worldwide, has excellent longevity, and is okay in franchisability. Such information is crucial in determining the show's spin-off potential and its reach to a wider audience.
In conclusion, demand data provides industry executives with valuable insights into a TV show's performance and potential in global markets. They can leverage this data to develop a smarter and more effective content strategy that will drive sales, attract and retain subscribers, and maximize the value of a content library to a platform over time. These insights allow them to create a strategic direction for their platform and optimize their programming decisions.
This is Never Mind The Buzzcocks's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Never Mind The Buzzcocks travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Never Mind The Buzzcocks is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Never Mind The Buzzcocks, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Panel Game), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for Never Mind The Buzzcocks in the United Kingdom. We provide our partners with meaningful media industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.