The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data can provide valuable insights that help in content valuation, acquisition, distribution, and programming decisions. "New Girl" is a good example of how demand data can provide actionable insights.
Firstly, demand data can help to uncover the dollar value contribution of any title to a platform, and for "New Girl," the show has 7.7 times the audience demand of the average show in the United Kingdom over the last 30 days. This means that its value to a platform is higher compared to other titles, and the content valuation system powered by global content demand and supply can reveal the dollar value contribution of the show to any platform in any region.
Demand data also helps to understand global popularity and travelability, and the show's audience demand in the UK is 49% of the demand in the US, which is "New Girl"'s number one market globally with outstanding audience demand of 9.2x. This information can help executives looking to expand into new international markets or predict the success of the show in different regions.
Furthermore, demand data can help in making programming decisions and understanding audience preferences by analyzing what other shows are popular with "New Girl" fans, and for this show, it was "Brooklyn Nine-Nine", "The Big Bang Theory", "MythBusters", "Bob's Burgers", "Marvel's What If...?", "Friends", "Loki", "Top Gear", and "The Simpsons". By understanding audience preferences, executives can create a strategy that focuses on acquiring, producing, or distributing similar shows to those that are popular with the audience.
Demand data can also inform decisions around franchise spin-offs or further monetizing IP. For "New Girl," the show has outstanding franchisability and reach, indicating a high potential for spin-offs or future content investments. Additionally, comparison of the show's performance on a year rolling basis vs the last 30 days reveals a 23.4% increase in peak demand, indicating that the show has increased popularity.
Lastly, demand data can help with marketing and release strategy decisions by revealing spikes in demand for a particular title or identifying under-monetized titles. For "New Girl," there was a spike in demand in late March 2024, which indicates an opportunity for marketing campaigns or promotions around future seasons or new content releases.
In conclusion, for content executives looking to make more informed decisions around content valuation, acquisition, distribution, and programming decisions, demand data can provide actionable insights that cover global popularity, franchise potential, audience preferences, and more.
New Girl's travelability to the United Kingdom in the last 30 days is 51%, which means that the audience demand for New Girl is 51% of the demand in its country of origin, United States. Click through to another market to discover how well New Girl travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for New Girl, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for New Girl in the United Kingdom. We provide our partners with smart OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.